Although spend on television ads is predicted to increase in the coming year, mobile video ad spend is set to grow particularly fast. eMarketer displays the statistics on how the evident rise in mobile will effect video advertising in the coming year. Take a look.
Social media sites such as Facebook and Twitter were once limited to the confines of individuals. These sites were created to keep people connected to one another, and now the sites serve a different user: business. While never uncommon to see advertisements for a variety of products, sites like Facebook…
Social media and mobile are now linked together. eMarketer estimates that 60% of US social network users will come in via a mobile phone. Learn how to leverage social media to increase retail sales. Watch this video.
The current growth in mobile usage is calling for new SEO and SEM strategies. The share of queries, as well as click through rates on mobile devices have significantly increased in the past year. eMarketer provides key information on this years top mobile content and rising spend in mobile ads.…
The tides are turning and more women are choosing to shop online as opposed to in-store. The benefits are obvious. The ability to compare prices, quickly search through inventory, and the convenience of sitting in the comfort of your home have brought women to favor mobile websites. eMarketer has studied…