How To Convert Facebook ‘Likes’ Into Loyalists in 2014

The benefit for any marketing campaign utilizing social media is to promote the brand value. Social media provides access to a large group of people who are actively online. But the challenges for most organizations are how a brand can infuse itself into the social media arena and be accepted;…

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How to Increase Your Website Conversion Rates

Developing personalized, campaign-specific landing pages is the key to success in any marketing campaign. With the continually increasing channels and initiatives, each targeting different traffic, it’s becoming more and more critical to develop customized landing pages for your campaigns. Since most landing pages convert only 3% of clicks according to…

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Track More Sales With Online Affiliate Programs and Website Analytics Tools

Many organizations use an affiliate marketing model to sell their products. With the tens of thousands of affiliate marketing sites, many different arrangements are made between the parties including: pay per click, pay per performance, pay per sale, pay per lead, single tier, two-tier, three-tier and residual income.

Affiliate marketing…

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How to Increase Email Response Rates in 5 Simple Steps

Today, most organizations recognize email marketing as one of the most cost effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. According to Strongmail’s Marketing Trends report (65% of respondents indicated that they intended to increase email marketing spend for the…

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