How Many Active Users Are On Social Media-And Which Sites?

Social media sites such as Facebook and Twitter were once limited to the confines of individuals. These sites were created to keep people connected to one another, and now the sites serve a different user: business. While never uncommon to see advertisements for a variety of products, sites like Facebook…

eMarketer estimates that 60% of US social network users will come in via a mobile phone.

Social media and mobile are now linked together. eMarketer estimates that 60% of US social network users will come in via a mobile phone. Learn how to leverage social media to increase retail sales. Watch this video.

Search Gets a Mobile Makeover

The current growth in mobile usage is calling for new SEO and SEM strategies. The share of queries, as well as click through rates on mobile devices have significantly increased in the past year. eMarketer provides key information on this years top mobile content and rising spend in mobile ads.…

In-Store Gets the Cold Shoulder, as More Women Favor Web Buying

The tides are turning and more women are choosing to shop online as opposed to in-store. The benefits are obvious. The ability to compare prices, quickly search through inventory, and the convenience of sitting in the comfort of your home have brought women to favor mobile websites. eMarketer has studied…

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