Track More Sales With Online Affiliate Programs and Website Analytics Tools

Many organizations use an affiliate marketing model to sell their products. With the tens of thousands of affiliate marketing sites, many different arrangements are made between the parties including: pay per click, pay per performance, pay per sale, pay per lead, single tier, two-tier, three-tier and residual income.

Affiliate marketing…

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How to Increase Email Response Rates in 5 Simple Steps

Today, most organizations recognize email marketing as one of the most cost effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. According to Strongmail’s Marketing Trends report (65% of respondents indicated that they intended to increase email marketing spend for the…

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How To Convert Facebook Likes Into Loyalist

The benefit for any marketing campaign in utilizing social media is to promote the brand value. Social media provides access to large group of people who are actively online. But the challenge for most organizations is how can a brand infuse itself into the social media arena and be

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How To Manage Integrated Campaigns To Increase conversion

Reaching your target customer used to be easy. Today, in a media age where customers shop at their convenience, across many different channels, it can be a challenge to create a cohesive communication strategy. A marketer must understand that reaching customers on their own terms, with the device and channel…

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