Is Your Color Scheme Killing Your Campaign?
Commerce is more than simply paying money and receiving a good or service. And consumers consider more than just the price and features of an item before making a purchase. Shopping is an experience. Whether consumers are aware of it or not, certain emotional and psychological triggers have a…
4 Steps to Creating a Secure Password
As marketers, we are on the front lines of the privacy debate. Questions about targeting customers and tracking consumer habits are asked everyday. However, online privacy is more than just the debate over companies sending relevant marketing offers to consumers. It also involves protecting your personal data and private accounts…
3 Questions to Help You Get the Most from Your Facebook Page
By now, you’ve realized that social media is an essential part of any successful marketing plan. So you went online and created a Facebook page. And then you did some research and figured out that your audience wants interesting and applicable content, not just the same flashes of information…