Leveraging Pinterest to Benefit Your Brand

Once upon a time, March of 2010 to be exact, there was a little website called Pinterest. It was created with the goal of being an online bulletin board, a place where users could organize pictures and images they found online onto virtual pinboards that they could…

Marketing to Seniors, Not to Old People

Over the past few decades, we have witnessed incredible advances in healthcare, medicine, and wellbeing. Combined with the longstanding trend of a growing US population, senior citizens are now the fastest growing demographic in America. In fact, according to the US Census Bureau, over 10,000 Americans turn…

Can Mobile Visual Search & QR Codes Coexist?

Quick Response codes, more commonly known as QR codes, were first developed by the automobile industry to help track and identify parts. With the development of mobile devices with high-resolution cameras and internet capabilities, marketers and advertisers began to see a use for QR codes as well.…