The Current Economic Shopper: Part 1 – Cause Marketing
The continuing economic stress that faces today’s consumers remains an issue for retailers as well, regardless of the kind of clientele their business targets. With income levels stagnant and available spending money being stretched further and further for all consumers, brands overall have had to readdress and…
Social Media is a Game-Changer for Crowdsourcing
Crowdsourcing is not a new concept. The process of allowing consumers to have significant input in the development of a product has been a tool at marketers’ disposal for sometime, but traditional marketing channels made this difficult to accomplish. In this case, like so many others, social…
Social & Mobile Technologies on Campus
Mobile devices and social media have revolutionized many aspects of our lives, including education. Recently, schools across the nation have begun to see the benefit of utilizing mobile and social technologies to make teaching more engaging and to keep prospective freshmen, current students, and alumni informed about…
Combining the Online and In-Store Shopping Experiences
For many people, shopping isn’t just about the simple exchange of goods for money; it’s about the entire shopping experience. Imagine walking into your favorite clothing store and being greeted by a friendly associate. You take your time browsing through the racks, feeling the fabric and carefully examining each piece…