Who are the Millennials?
With the oldest members just over 30 and the youngest approaching the teenage years, America’s first generation of technology natives is coming of age. Who are these tech-savvy, confident individuals? They’re called Millennials—and at 80 million strong they are here to stay. Millennials are a part of Generation Y,…
The Current Economic Shopper: Part 4- Combining Marketing Strategies
This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing and how each tactic is an effective method to engage with customers.
You may have…
The Current Economic Shopper: Part 3 – Promotional Marketing
Last week, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.
Using promotions to drive sales…
The Current Economic Shopper: Part 2 – Community Marketing
Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second post in the four-part series of the behavioral changes of shoppers and buyers in the economy, we will focus on the concept of Community Marketing.…