Who are the Millennials?

 

With the oldest members just over 30 and the youngest approaching the teenage years, America’s first generation of technology natives is coming of age. Who are these tech-savvy, confident individuals? They’re called Millennials—and at 80 million strong they are here to stay. Millennials are a part of Generation Y,…

The Current Economic Shopper: Part 4- Combining Marketing Strategies

This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing and how each tactic is an effective method to engage with customers.

You may have…