Is Your B2B Facebook Page Generating Quality Traffic?

One of the most prominent concerns for B2B companies contemplating the idea of social media is whether or not it will be worth their while. Specifically, will it actually generate quality traffic? The simple answer: Yes. However, the HOW is where the difficulty lies. Here’s a few quick tips to…

Mobile Healthcare Series: When Hospitals Embrace Social & Tech, Patients Win

When you think about it, the huge impact mobile devices have had in the few years since their inception has been quite remarkable.  The way we communicate, find information, shop, and even handle our finances has been completely transformed.  However, there is one area that has the capacity to really…

Is Your Color Scheme Killing Your Campaign?

Commerce is more than simply paying money and receiving a good or service.  And consumers consider more than just the price and features of an item before making a purchase.   Shopping is an experience.  Whether consumers are aware of it or not, certain emotional and psychological triggers have a…

Social Media Helping Patients to Connect and Share their Experiences

Social media has proven to be the gathering place for consumers to openly discuss their medical conditions with other members of the social media community. This has given consumers an outlet to find people with similar issues and connect with them, and share and learn from other’s experiences. Additionally, social…

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7 Ways to Influence Your Customer’s Purchasing Decision

According to Forrester’s retail forecast report (US Online Retail Forecast, 2009 To 2014 and Western European Online Retail Forecast, 2009 To 2014) online sales in the US are expected to increase steadily by 10% each year over the next 5 years. These projections are based on customer behavior: more than ever before…

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