How To Convert Facebook Likes Into Loyalist

The benefit for any marketing campaign in utilizing social media is to promote the brand value. Social media provides access to large group of people who are actively online. But the challenge for most organizations is how can a brand infuse itself into the social media arena and be

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How To Manage Integrated Campaigns To Increase conversion

Reaching your target customer used to be easy. Today, in a media age where customers shop at their convenience, across many different channels, it can be a challenge to create a cohesive communication strategy. A marketer must understand that reaching customers on their own terms, with the device and channel…

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Is Your B2B Facebook Page Generating Quality Traffic?

One of the most prominent concerns for B2B companies contemplating the idea of social media is whether or not it will be worth their while. Specifically, will it actually generate quality traffic? The simple answer: Yes. However, the HOW is where the difficulty lies. Here’s a few quick tips to…

Mobile Healthcare Series: When Hospitals Embrace Social & Tech, Patients Win

When you think about it, the huge impact mobile devices have had in the few years since their inception has been quite remarkable.  The way we communicate, find information, shop, and even handle our finances has been completely transformed.  However, there is one area that has the capacity to really…

Is Your Color Scheme Killing Your Campaign?

Commerce is more than simply paying money and receiving a good or service.  And consumers consider more than just the price and features of an item before making a purchase.   Shopping is an experience.  Whether consumers are aware of it or not, certain emotional and psychological triggers have a…

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