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How to optimized landing pages which expedite sales and lower costs per lead

Developing personalized, campaign-specific landing pages is the key to success in any marketing campaign. Here are 10 suggestions that you can implement right now to help drive higher conversion and increase your ROI.

1. Align the landing page with the main goal of the email or direct mail message. The…

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Location-based Marketing Utilizing Mobile

The opportunity to target audience segments with brand marketing is one of the most exciting trends in marketing circles.  GPS and location-based marketing data providers such as Facebook, Foursquare and Yelp enable brands to grow their reach and real-time impact with highly personal profiling demographics and current location data.   Consider…

Leveraging Mobile Marketing for the Healthcare Industry

Today, the mobile device provides services that are playing an instrumental part in the development of exciting innovations in various marketplaces. People use the mobile phone to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. In fact, research shows…

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The Current Economic Shopper: Part 3 – Promotional Marketing

Recently, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.

Using promotions to drive sales is a…

How to leverage online coupons to increase conversions, learn ways to leverage discounts to track customers, build affiliate relationships and more.

The recent changes in the economy generated a shift in coupon use and will continue to effect a long-term change in consumer perception and behavior. Shoppers today are looking for and expecting online coupons. Your brand needs to have a strategy and program that offers various levels of discounts with…

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