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6 Steps to Building your Brand with B2B Blogging in 2014

Today, with the increasing popularity and unique benefits of social networking, more and more B2B companies are deciding to get in on the action – in particular with blogging. Bloggers are no longer limited to posting personal journal entries in efforts to connect and socialize with friends and family. Blogging…

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Grow Your Business with Social Media In 2014

Business owners are continuously challenged in how to grow and manage their business better, faster and smarter. Businesses understand that customer acquisition and retention is critical to their success. Underneath all of this is the understanding that people connect with companies and brands they can relate to and have a…

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The Current Economic Shopper: Part 2 – Community Marketing

Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second post in the four-part series of the behavioral changes of shoppers and buyers in the economy, we will focus on the concept of Community Marketing.…

4 Tips On Socializing Your Email

What inclined me to write this post came from an email I received this morning from one of my favorite retailers – save 30% by liking us on Facebook. Quick, clean, and with seamless transitioning. Without hesitation, I clicked on the ‘like us’ Facebook icon and found myself browsing throughout…

Combining the Online and In-Store Shopping Experiences

For many people, shopping isn’t just about the simple exchange of goods for money; it’s about the entire shopping experience.  Imagine walking into your favorite clothing store and being greeted by a friendly associate.  You take your time browsing through the racks, feeling the fabric and carefully examining each piece…

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