7 Ways to Influence Your Customer’s Purchasing Decision

According to Forrester’s retail forecast report (US Online Retail Forecast, 2009 To 2014 and Western European Online Retail Forecast, 2009 To 2014) online sales in the US are expected to increase steadily by 10% each year over the next 5 years. These projections are based on customer behavior: more than ever before…

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How to optimized landing pages which expedite sales and lower costs per lead

Developing personalized, campaign-specific landing pages is the key to success in any marketing campaign. Here are 10 suggestions that you can implement right now to help drive higher conversion and increase your ROI.

1. Align the landing page with the main goal of the email or direct mail message. The…

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Location-based Marketing Utilizing Mobile

The opportunity to target audience segments with brand marketing is one of the most exciting trends in marketing circles.  GPS and location-based marketing data providers such as Facebook, Foursquare and Yelp enable brands to grow their reach and real-time impact with highly personal profiling demographics and current location data.   Consider…

Leveraging Mobile Marketing for the Healthcare Industry

Today, the mobile device provides services that are playing an instrumental part in the development of exciting innovations in various marketplaces. People use the mobile phone to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. In fact, research shows…

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The Current Economic Shopper: Part 3 – Promotional Marketing

Recently, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.

Using promotions to drive sales is a…

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