Currently viewing posts tagged: b2c

Location-based Marketing Utilizing Mobile

The opportunity to target audience segments with brand marketing is one of the most exciting trends in marketing circles.  GPS and location-based marketing data providers such as Facebook, Foursquare and Yelp enable brands to grow their reach and real-time impact with highly personal profiling demographics and current location data.   Consider…

The Current Economic Shopper: Part 3 – Promotional Marketing

Recently, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.

Using promotions to drive sales is…

Combining the Online and In-Store Shopping Experiences

For many people, shopping isn’t just about the simple exchange of goods for money; it’s about the entire shopping experience.  Imagine walking into your favorite clothing store and being greeted by a friendly associate.  You take your time browsing through the racks, feeling the fabric and carefully examining each piece…

The Current Economic Shopper: Part 1 – Cause Marketing

The continuing economic stress that faces today’s consumers remains an issue for retailers as well, regardless of the kind of clientele their business targets. With income levels stagnant and available spending money being stretched further and further for all consumers, brands overall have had to readdress and…

How to Improve Marketing ROI

Understand Marketing Your Marketing Department is the heart of your customer relations team. It reaches every stage of your customer sales funnel, from awareness to acquisition to conversion.

• Understand that marketing is more than emails and other tactics
• Recognize the impact that marketing has on your overall…

Learn how to drive more in-store and online holiday sales

What are the digital trends that are helping brands engage with their customers and increase sales? FREE summary of the Growing Digital Trends 2013 http://www.lorel.com/whitepaper?id=15968

There are now 2.4 billion Internet users around the world. Mobile penetration cross all demographics is expanding rapidly, and yet mobile advertising opportunity…

How The NBA Made It’s Big Comeback

By Lorel June 10, 2013, 2013

With the emergence of superstars like Lebron James, Kevin Durant, and Tony Parker the NBA is making a comeback in become America’s favorite sport to watch. The NBA and their fans received more good news last week when it got their dream match of…

Helping Patients Adhere to Medication Compliance with Social Media

The medical industry continues to be challenged when it comes to patient non-adherence to proper medical advice concerning medications. What is clear is that patients today, more than ever, want to better understand their health issues. They want to learn, ask questions, seek out advice and be educated. In general,…

The Current Economic Shopper: Part 4- Combining Marketing Strategies

This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing and how each tactic is an effective method to engage with customers.

You may have…

Social Media is a Game-Changer for Crowdsourcing

Crowdsourcing is not a new concept. The process of allowing consumers to have significant input in the development of a product has been a tool at marketers’ disposal for sometime, but traditional marketing channels made this difficult to accomplish. In this case, like so many others, social…