Currently viewing posts tagged: branding

The Current Economic Shopper: Part 3 – Promotional Marketing

Recently, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.

Using promotions to drive sales is…

The Current Economic Shopper: Part 2 – Community Marketing

Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second post in the four-part series of the behavioral changes of shoppers and buyers in the economy, we will focus on the concept of Community Marketing.…

The Current Economic Shopper: Part 1 – Cause Marketing

The continuing economic stress that faces today’s consumers remains an issue for retailers as well, regardless of the kind of clientele their business targets. With income levels stagnant and available spending money being stretched further and further for all consumers, brands overall have had to readdress and…

Mobile Marketing – A Vehicle To Grow Retail Sales Among Consumers

People use their mobile devices to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. In fact, research shows that the average consumer uses their phone in that order. Market research also validates that consumers are very attached to their…

How to Improve Marketing ROI

Understand Marketing Your Marketing Department is the heart of your customer relations team. It reaches every stage of your customer sales funnel, from awareness to acquisition to conversion.

• Understand that marketing is more than emails and other tactics
• Recognize the impact that marketing has on your overall…

Website Analytics and Track Campaigns Such As Affiliate Marketing programs

Many organizations use an affiliate marketing model to sell their products. With the tens of thousands of affiliate marketing sites, many different arrangements are made between the parties including: pay per click, pay per performance, pay per sale, pay per lead, single tier, two-tier, three-tier and residual income.

Affiliate…

Learn how to drive more in-store and online holiday sales

What are the digital trends that are helping brands engage with their customers and increase sales? FREE summary of the Growing Digital Trends 2013 http://www.lorel.com/whitepaper?id=15968

There are now 2.4 billion Internet users around the world. Mobile penetration cross all demographics is expanding rapidly, and yet mobile advertising opportunity…

A Decade And 13 Trophies Later: A Look Into Money And Soccer At Chelsea Football Club

If you are a fan of the beautiful game of soccer, then you most likely have heard of a little club called Chelsea.  The West London club has come a long way since its creation in 1905, but most notably in the past decade under the guidance and financial umbrella…

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How The NBA Made It’s Big Comeback

By Lorel June 10, 2013, 2013

With the emergence of superstars like Lebron James, Kevin Durant, and Tony Parker the NBA is making a comeback in become America’s favorite sport to watch. The NBA and their fans received more good news last week when it got their dream match of…

Helping Patients Adhere to Medication Compliance with Social Media

The medical industry continues to be challenged when it comes to patient non-adherence to proper medical advice concerning medications. What is clear is that patients today, more than ever, want to better understand their health issues. They want to learn, ask questions, seek out advice and be educated. In general,…