Lorel Blog

Mobile Marketing – A Vehicle To Grow Retail Sales Among Consumers

People use their mobile devices to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. In fact, research shows that the average consumer uses their phone in that order. Market research also validates that consumers are very attached to their…

The Current Economic Shopper: Part 4- Combining Marketing Strategies

This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing and how each tactic is an effective method to engage with customers.

You may have…

The Current Economic Shopper: Part 3 – Promotional Marketing

Last week, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.

Using promotions to drive sales…

The Current Economic Shopper: Part 2 – Community Marketing

Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second post in the four-part series of the behavioral changes of shoppers and buyers in the economy, we will focus on the concept of Community Marketing.…

The Current Economic Shopper: Part 1 – Cause Marketing

The continuing economic stress that faces today’s consumers remains an issue for retailers as well, regardless of the kind of clientele their business targets. With income levels stagnant and available spending money being stretched further and further for all consumers, brands overall have had to readdress and…

Social Media is a Game-Changer for Crowdsourcing

Crowdsourcing is not a new concept. The process of allowing consumers to have significant input in the development of a product has been a tool at marketers’ disposal for sometime, but traditional marketing channels made this difficult to accomplish. In this case, like so many others, social…

Leveraging Pinterest to Benefit Your Brand

Once upon a time, March of 2010 to be exact, there was a little website called Pinterest. It was created with the goal of being an online bulletin board, a place where users could organize pictures and images they found online onto virtual pinboards that they could…

Lorel Collaborates With Caswell-Massey To Release Its First Gianna Rose Atelier® Consumer Catalog

Today Lorel is very excited to announce our most recent initiative with a long-term client, Caswell-Massey: their first direct-to-consumer catalog exclusively for their Gianna Rose line of products!

Check out the press release here.