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7 Steps To Improve Marketing ROI

While the economy has begun to improve for most industries, we have learned valuable lessons and approaches to marketing in difficult times. Companies began to look closely at return on investment on every marketing initiative and campaign to determine the viability for each one.

Having analytics in place doesn’t necessarily…

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How To Convert Facebook ‘Likes’ Into Loyalists in 2014

The benefit for any marketing campaign utilizing social media is to promote the brand value. Social media provides access to a large group of people who are actively online. But the challenges for most organizations are how a brand can infuse itself into the social media arena and be accepted;…

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How to Increase Your Website Conversion Rates

Developing personalized, campaign-specific landing pages is the key to success in any marketing campaign. With the continually increasing channels and initiatives, each targeting different traffic, it’s becoming more and more critical to develop customized landing pages for your campaigns. Since most landing pages convert only 3% of clicks according to…

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Track More Sales With Online Affiliate Programs and Website Analytics Tools

Many organizations use an affiliate marketing model to sell their products. With the tens of thousands of affiliate marketing sites, many different arrangements are made between the parties including: pay per click, pay per performance, pay per sale, pay per lead, single tier, two-tier, three-tier and residual income.

Affiliate marketing…

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How to Increase Email Response Rates in 5 Simple Steps

Today, most organizations recognize email marketing as one of the most cost effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. According to Strongmail’s Marketing Trends report (65% of respondents indicated that they intended to increase email marketing spend for the…

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How To Convert Facebook Likes Into Loyalist

The benefit for any marketing campaign in utilizing social media is to promote the brand value. Social media provides access to large group of people who are actively online. But the challenge for most organizations is how can a brand infuse itself into the social media arena and

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How To Manage Integrated Campaigns To Increase conversion

Reaching your target customer used to be easy. Today, in a media age where customers shop at their convenience, across many different channels, it can be a challenge to create a cohesive communication strategy. A marketer must understand that reaching customers on their own terms, with the device and channel…

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Is Your B2B Facebook Page Generating Quality Traffic?

One of the most prominent concerns for B2B companies contemplating the idea of social media is whether or not it will be worth their while. Specifically, will it actually generate quality traffic? The simple answer: Yes. However, the HOW is where the difficulty lies. Here’s a few quick tips to…

Mobile Healthcare Series: When Hospitals Embrace Social & Tech, Patients Win

When you think about it, the huge impact mobile devices have had in the few years since their inception has been quite remarkable.  The way we communicate, find information, shop, and even handle our finances has been completely transformed.  However, there is one area that has the capacity to…

Is Your Color Scheme Killing Your Campaign?

Commerce is more than simply paying money and receiving a good or service.  And consumers consider more than just the price and features of an item before making a purchase.   Shopping is an experience.  Whether consumers are aware of it or not, certain emotional and psychological triggers have a…