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TV Advertising Keeps Growing as Mobile Boosts Digital Video Spend
Although spend on television ads is predicted to increase in the coming year, mobile video ad spend is set to grow particularly fast. eMarketer displays the statistics on how the evident rise in mobile will effect video advertising in the coming year. Take a look.
eMarketer estimates that 60% of US social network users will come in via a mobile phone.
Social media and mobile are now linked together. eMarketer estimates that 60% of US social network users will come in via a mobile phone. Learn how to leverage social media to increase retail sales. Watch this video.
Lorel Marketing Group Supports the Philabundance Hunger Relief Program to Help Sqaush Hunger
On February 8th 2013 the employees of Lorel Martketing Group ventured in the rain to Philadelphia, PA to lend a hand to the Philabundance Hunger Relief Program for the third consecutive year. Philabundance, the region’s largest hunger relief program, works to collect food from manufacturers, local farmers, and donors, which…
Lessons Learned from Facebook’s Mobile Strategy
On Tuesday September 11, 2012, Facebook’s CEO Mark Zuckerberg made an appearance at TechCrunch to open up about Facebook current state and it’s plans for the future.
During the interview, Zuckerberg acknowledged that Facebook’s IPO did not reach investors expectations. We then went on to indicate that…
Engaging Performance Planning and Analytics to Achieve Your Marketing Goals
It should go without saying that as marketers, we are accountable for the success of a brand’s growth and engagement with the targeted audience. As marketers we serve our consumer or business audience with compelling campaigns that resonate with needs, and build long-term allegiance, if not advocacy.
And so, it…
Did Social Media Enhance or Diminish The Olympic Experience For Viewers?
The Summer Olympics are one of the world’s most exciting sporting events. For many of us our past Olympic experiences occurred almost exclusively while watching TV. This year, NBC and Twitter have teamed up to bring the spectator experience to an interactive level.
NBC and Twitter have announced a cross-promotional…
Top 5 Ways to Optimize Your Company’s Linkedin Profile
Many of us in the business community use Linkedin to stay in contact with old co-workers, keep up with the latest developments in our field, and search for new and exciting opportunities. However, many companies are missing the boat when it comes to how important a…
Addressing Privacy Concerns in Mobile Marketing
Breaking news from the Wallstreet Journal: “Google Inc. is close to a deal to pay $22.5 million to settle charges related to its surreptitious bypassing of the privacy settings of millions of Apple Inc. users. This fine is expected to be the largest penalty ever levied on a single company…
Mobile Apps Do More Than Market: 4 Apps That Change Lives
The cognitive process is one we marketers explore on a daily basis in our efforts to influence our audience and generate a desired response. Additionally, as marketers, we strive to share information that is valuable and could potentially make a difference in one’s life. Mobile apps for children with special…
Location-based Marketing Utilizing Mobile
The opportunity to target audience segments with brand marketing is one of the most exciting trends in marketing circles. GPS and location-based marketing data providers such as Facebook, Foursquare and Yelp enable brands to grow their reach and real-time impact with highly personal profiling demographics and current location data. Consider…