Currently viewing posts tagged: featured

Is Your B2B Facebook Page Generating Quality Traffic?

One of the most prominent concerns for B2B companies contemplating the idea of social media is whether or not it will be worth their while. Specifically, will it actually generate quality traffic? The simple answer: Yes. However, the HOW is where the difficulty lies. Here’s a few quick tips to…

Mobile Healthcare Series: When Hospitals Embrace Social & Tech, Patients Win

When you think about it, the huge impact mobile devices have had in the few years since their inception has been quite remarkable.  The way we communicate, find information, shop, and even handle our finances has been completely transformed.  However, there is one area that has the capacity to…

Is Your Color Scheme Killing Your Campaign?

Commerce is more than simply paying money and receiving a good or service.  And consumers consider more than just the price and features of an item before making a purchase.   Shopping is an experience.  Whether consumers are aware of it or not, certain emotional and psychological triggers have a…

Social Media Helping Patients to Connect and Share their Experiences

Social media has proven to be the gathering place for consumers to openly discuss their medical conditions with other members of the social media community. This has given consumers an outlet to find people with similar issues and connect with them, and share and learn from other’s experiences. Additionally, social…

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7 Ways to Influence Your Customer’s Purchasing Decision

According to Forrester’s retail forecast report (US Online Retail Forecast, 2009 To 2014 and Western European Online Retail Forecast, 2009 To 2014) online sales in the US are expected to increase steadily by 10% each year over the next 5 years. These projections are based on customer behavior: more than ever before…

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How to optimized landing pages which expedite sales and lower costs per lead

Developing personalized, campaign-specific landing pages is the key to success in any marketing campaign. Here are 10 suggestions that you can implement right now to help drive higher conversion and increase your ROI.

1. Align the landing page with the main goal of the email or direct mail message. The…

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Location-based Marketing Utilizing Mobile

The opportunity to target audience segments with brand marketing is one of the most exciting trends in marketing circles.  GPS and location-based marketing data providers such as Facebook, Foursquare and Yelp enable brands to grow their reach and real-time impact with highly personal profiling demographics and current location data.   Consider…

Leveraging Mobile Marketing for the Healthcare Industry

Today, the mobile device provides services that are playing an instrumental part in the development of exciting innovations in various marketplaces. People use the mobile phone to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. In fact, research shows…

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The Current Economic Shopper: Part 3 – Promotional Marketing

Recently, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.

Using promotions to drive sales is…

How to leverage online coupons to increase conversions, learn ways to leverage discounts to track customers, build affiliate relationships and more.

The recent changes in the economy generated a shift in coupon use and will continue to effect a long-term change in consumer perception and behavior. Shoppers today are looking for and expecting online coupons. Your brand needs to have a strategy and program that offers various levels of discounts with…

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