Currently viewing posts tagged: lead generation

How to Improve Marketing ROI

Understand Marketing Your Marketing Department is the heart of your customer relations team. It reaches every stage of your customer sales funnel, from awareness to acquisition to conversion.

• Understand that marketing is more than emails and other tactics
• Recognize the impact that marketing has on your overall…

Website Analytics and Track Campaigns Such As Affiliate Marketing programs

Many organizations use an affiliate marketing model to sell their products. With the tens of thousands of affiliate marketing sites, many different arrangements are made between the parties including: pay per click, pay per performance, pay per sale, pay per lead, single tier, two-tier, three-tier and residual income.

Affiliate…

Lead Generation: Part II

Now that you understand the initial steps in lead generation and how to utilize current marketing resources to communicate with prospects (as discussed in Lead Generation: Part I), let’s dive deeper into the actual selling process. The goal of Part II is to understand the importance behind planning,…

Lead Generation: Part I

As the marketing industry evolves, its channels continue to bridge the gap between businesses and the consumer. Take the web for instance – not only has a standard website evolved, but so has its platforms and capabilities. The web can now viewed on devices such as mobile phones…