Currently viewing posts tagged: marketing

Is Your B2B Facebook Page Generating Quality Traffic?

One of the most prominent concerns for B2B companies contemplating the idea of social media is whether or not it will be worth their while. Specifically, will it actually generate quality traffic? The simple answer: Yes. However, the HOW is where the difficulty lies. Here’s a few quick tips to…

Is Your Color Scheme Killing Your Campaign?

Commerce is more than simply paying money and receiving a good or service.  And consumers consider more than just the price and features of an item before making a purchase.   Shopping is an experience.  Whether consumers are aware of it or not, certain emotional and psychological triggers have a…

Location-based Marketing Utilizing Mobile

The opportunity to target audience segments with brand marketing is one of the most exciting trends in marketing circles.  GPS and location-based marketing data providers such as Facebook, Foursquare and Yelp enable brands to grow their reach and real-time impact with highly personal profiling demographics and current location data.   Consider…

The Current Economic Shopper: Part 3 – Promotional Marketing

Recently, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.

Using promotions to drive sales is…

The Current Economic Shopper: Part 2 – Community Marketing

Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second post in the four-part series of the behavioral changes of shoppers and buyers in the economy, we will focus on the concept of Community Marketing.…

The Current Economic Shopper: Part 1 – Cause Marketing

The continuing economic stress that faces today’s consumers remains an issue for retailers as well, regardless of the kind of clientele their business targets. With income levels stagnant and available spending money being stretched further and further for all consumers, brands overall have had to readdress and…

Jeff Bezos Purchases The Washington Post for $250 Million.

Founder and CEO of Amazon.com Jeff Bezos surprised everyone Sunday morning by announcing his purchase of The Washington Post for $250 million. This makes him the second billionaire to buy a top local Newspaper Company after Red Sox owner John Henry bought the Boston Globe for $70 million. Although The…

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How The NBA Made It’s Big Comeback

By Lorel June 10, 2013, 2013

With the emergence of superstars like Lebron James, Kevin Durant, and Tony Parker the NBA is making a comeback in become America’s favorite sport to watch. The NBA and their fans received more good news last week when it got their dream match of…

Smartphones, Tablets Drive Faster Growth in Ecommerce Sales

Mobile shopping is having an increased impact on the ecommerce world. With statistics up from last year, the importance of having a mobile website is rising. eMarketer provides valuable information on the recent increase in mobile sales. Take a look.

Lorel Marketing Group Supports the Philabundance Hunger Relief Program to Help Sqaush Hunger

On February 8th 2013 the employees of Lorel Martketing Group ventured in the rain to Philadelphia, PA to lend a hand to the Philabundance Hunger Relief Program for the third consecutive year. Philabundance, the region’s largest hunger relief program, works to collect food from manufacturers, local farmers, and donors, which…