Currently viewing posts tagged: marketing
Smartphones, Tablets Drive Faster Growth in Ecommerce Sales
Mobile shopping is having an increased impact on the ecommerce world. With statistics up from last year, the importance of having a mobile website is rising. eMarketer provides valuable information on the recent increase in mobile sales. Take a look.
Lorel Marketing Group Supports the Philabundance Hunger Relief Program to Help Sqaush Hunger
On February 8th 2013 the employees of Lorel Martketing Group ventured in the rain to Philadelphia, PA to lend a hand to the Philabundance Hunger Relief Program for the third consecutive year. Philabundance, the region’s largest hunger relief program, works to collect food from manufacturers, local farmers, and donors, which…
Engaging Performance Planning and Analytics to Achieve Your Marketing Goals
It should go without saying that as marketers, we are accountable for the success of a brand’s growth and engagement with the targeted audience. As marketers we serve our consumer or business audience with compelling campaigns that resonate with needs, and build long-term allegiance, if not advocacy.
And so, it…
Top 5 Ways to Optimize Your Company’s Linkedin Profile
Many of us in the business community use Linkedin to stay in contact with old co-workers, keep up with the latest developments in our field, and search for new and exciting opportunities. However, many companies are missing the boat when it comes to how important a…
Addressing Privacy Concerns in Mobile Marketing
Breaking news from the Wallstreet Journal: “Google Inc. is close to a deal to pay $22.5 million to settle charges related to its surreptitious bypassing of the privacy settings of millions of Apple Inc. users. This fine is expected to be the largest penalty ever levied on a single company…
Location-based Marketing Utilizing Mobile
The opportunity to target audience segments with brand marketing is one of the most exciting trends in marketing circles. GPS and location-based marketing data providers such as Facebook, Foursquare and Yelp enable brands to grow their reach and real-time impact with highly personal profiling demographics and current location data. Consider…
Who are the Millennials?
With the oldest members just over 30 and the youngest approaching the teenage years, America’s first generation of technology natives is coming of age. Who are these tech-savvy, confident individuals? They’re called Millennials—and at 80 million strong they are here to stay. Millennials are a part of Generation Y,…
The Current Economic Shopper: Part 4- Combining Marketing Strategies
This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing and how each tactic is an effective method to engage with customers.
You may have…
The Current Economic Shopper: Part 3 – Promotional Marketing
Last week, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.
Using promotions to drive sales…
The Current Economic Shopper: Part 2 – Community Marketing
Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second post in the four-part series of the behavioral changes of shoppers and buyers in the economy, we will focus on the concept of Community Marketing.…