Currently viewing posts tagged: mobile

Mobile Healthcare Series: When Hospitals Embrace Social & Tech, Patients Win

When you think about it, the huge impact mobile devices have had in the few years since their inception has been quite remarkable.  The way we communicate, find information, shop, and even handle our finances has been completely transformed.  However, there is one area that has the capacity to…

Location-based Marketing Utilizing Mobile

The opportunity to target audience segments with brand marketing is one of the most exciting trends in marketing circles.  GPS and location-based marketing data providers such as Facebook, Foursquare and Yelp enable brands to grow their reach and real-time impact with highly personal profiling demographics and current location data.   Consider…

Transparency And Quality-Two Topics Social Media Expects From Firms

The smartphone is a product that has and will continue to change the way people shop.  In the old days, people went to the nearest store to make their purchases.  That world is long since gone for most of us.  Nowadays, thanks to globalization, access to cars, and the Internet,…

Mobile Marketing – A Vehicle To Grow Retail Sales Among Consumers

People use their mobile devices to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. In fact, research shows that the average consumer uses their phone in that order. Market research also validates that consumers are very attached to their…

Social & Mobile Technologies on Campus

Mobile devices and social media have revolutionized many aspects of our lives, including education. Recently, schools across the nation have begun to see the benefit of utilizing mobile and social technologies to make teaching more engaging and to keep prospective freshmen, current students, and alumni informed about…

How To Create A Mobile Marketing Program To Grow Sales Among Customers

Mobile Marketing – A Vehicle To Grow Retail Sales Among Consumers

People use their mobile devices to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. In fact, research shows that the average consumer uses their phone in that order.…

How to Improve Marketing ROI

Understand Marketing Your Marketing Department is the heart of your customer relations team. It reaches every stage of your customer sales funnel, from awareness to acquisition to conversion.

• Understand that marketing is more than emails and other tactics
• Recognize the impact that marketing has on your overall…

Learn how to drive more in-store and online holiday sales

What are the digital trends that are helping brands engage with their customers and increase sales? FREE summary of the Growing Digital Trends 2013 http://www.lorel.com/whitepaper?id=15968

There are now 2.4 billion Internet users around the world. Mobile penetration cross all demographics is expanding rapidly, and yet mobile advertising opportunity…

Time And Message Matter When Marketing On Mobile

eMarketer recently published an article explaining how moms are a large target for marketers.  According to research, moms currently account for $2.25 trillion as of June 2013.  However, moms are a very diverse group, as many are single, in the work force, and pressed for time.  With this change happening,…

“i” is for Invincibility.

Mary Meeker’s 2011 presentation on Internet trends left her audience in disbelief.  Once again Mary (the “Queen of the Net” and general partner at Kleiner Perkins Caufield & Byers) had captivated her audience with her groundbreaking data, her stunning visuals, and her much appreciated sense of humor.  The San Francisco…