Currently viewing posts tagged: mobile
TV Advertising Keeps Growing as Mobile Boosts Digital Video Spend
Although spend on television ads is predicted to increase in the coming year, mobile video ad spend is set to grow particularly fast. eMarketer displays the statistics on how the evident rise in mobile will effect video advertising in the coming year. Take a look.
eMarketer estimates that 60% of US social network users will come in via a mobile phone.
Social media and mobile are now linked together. eMarketer estimates that 60% of US social network users will come in via a mobile phone. Learn how to leverage social media to increase retail sales. Watch this video.
In-Store Gets the Cold Shoulder, as More Women Favor Web Buying
The tides are turning and more women are choosing to shop online as opposed to in-store. The benefits are obvious. The ability to compare prices, quickly search through inventory, and the convenience of sitting in the comfort of your home have brought women to favor mobile websites. eMarketer has studied…
Smartphones, Tablets Drive Faster Growth in Ecommerce Sales
Mobile shopping is having an increased impact on the ecommerce world. With statistics up from last year, the importance of having a mobile website is rising. eMarketer provides valuable information on the recent increase in mobile sales. Take a look.
How Do Internet Users Divvy Up Their Desktop, Mobile Web Time?
eMarketer provides quality information on how today’s internet users are dividing their time between desktop, mobile, and tablets. This critical information shows the right times to target different devices in order to effectively reach your audience throughout the day. See how this study breaks down time spent on…
Mobile Marketing – A Vehicle To Grow Retail Sales Among Consumers
People use their mobile devices to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. In fact, research shows that the average consumer uses their phone in that order. Market research also validates that consumers are very attached to their…
Addressing Privacy Concerns in Mobile Marketing
Breaking news from the Wallstreet Journal: “Google Inc. is close to a deal to pay $22.5 million to settle charges related to its surreptitious bypassing of the privacy settings of millions of Apple Inc. users. This fine is expected to be the largest penalty ever levied on a single company…
Mobile Apps Do More Than Market: 4 Apps That Change Lives
The cognitive process is one we marketers explore on a daily basis in our efforts to influence our audience and generate a desired response. Additionally, as marketers, we strive to share information that is valuable and could potentially make a difference in one’s life. Mobile apps for children with special…
Location-based Marketing Utilizing Mobile
The opportunity to target audience segments with brand marketing is one of the most exciting trends in marketing circles. GPS and location-based marketing data providers such as Facebook, Foursquare and Yelp enable brands to grow their reach and real-time impact with highly personal profiling demographics and current location data. Consider…
Social & Mobile Technologies on Campus
Mobile devices and social media have revolutionized many aspects of our lives, including education. Recently, schools across the nation have begun to see the benefit of utilizing mobile and social technologies to make teaching more engaging and to keep prospective freshmen, current students, and alumni informed about…