Currently viewing posts tagged: mobile application

Transparency And Quality-Two Topics Social Media Expects From Firms

The smartphone is a product that has and will continue to change the way people shop.  In the old days, people went to the nearest store to make their purchases.  That world is long since gone for most of us.  Nowadays, thanks to globalization, access to cars, and the Internet,…

How To Create A Mobile Marketing Program To Grow Sales Among Customers

Mobile Marketing – A Vehicle To Grow Retail Sales Among Consumers

People use their mobile devices to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. In fact, research shows that the average consumer uses their phone in that order.…

Google Maps Have Returned to the iPhone to a Chorus of Downloads

Last September Apple chose to replace the Google-based map application with a map application of its own, and users were not impressed.   The original complaint from the Apple audience was that the iPhone version of Google maps was inferior to that of its competitor, the Google Android.  The primary concern…

Can Mobile Visual Search & QR Codes Coexist?

Quick Response codes, more commonly known as QR codes, were first developed by the automobile industry to help track and identify parts. With the development of mobile devices with high-resolution cameras and internet capabilities, marketers and advertisers began to see a use for QR codes as well.…

Decoding Mobile Sites & Mobile Apps: Which is Right for You?

Even though we’ve had a fairly mild winter so far, if you’re like me you can’t wait for spring to arrive. Spring is a time when we shed our thick winter coats and take off our heavy hats and gloves in exchange for flip-flops and sunglasses.  And…

Mobile Healthcare Series: Improving Medicine Around the Corner & Around the Globe

Whether it’s in the home, at a community hospital, or in a remote village, mobile devices are revolutionizing the way medicine is practiced.  Data can be transferred almost instantaneously in ways that would have seemed like science fiction just a generation ago.  Information is shared between the emergency room…

The Rise of the Second Screen

The use of mobile devices is rapidly increasing.  Not only are more people using tablets and smartphones, but they are using them for more time throughout the day.  In fact, a lot of people use their mobile devices so obsessively that you may even begin to wonder if they…

Lorél Partners With King of Prussia Mall With A Mobile Shopping Application

Providing a branded King of Prussia Mall iPhone Application designed to make shopping more convenient while navigating through the mall’s 400 stores.

King of Prussia, PA., March 8, 2011, Lorél Marketing Group (Lorél), a full-service marketing agency, today announced that it has partnered with the King of Prussia Mall, bringing…

Lorél Launches Mobile Platform, Enabling Shopping Centers To Engage More With Their Shoppers

Lorél Marketing Group is thrilled to announce the release of it’s new mobile shopping application. This mobile app platform is designed specifically for shopping centers to create their own branded mobile application to help consumers plan their shopping trip to the mall.

View the entire press release here.