Currently viewing posts tagged: retail
Search Gets a Mobile Makeover
The current growth in mobile usage is calling for new SEO and SEM strategies. The share of queries, as well as click through rates on mobile devices have significantly increased in the past year. eMarketer provides key information on this years top mobile content and rising spend in mobile ads.…
In-Store Gets the Cold Shoulder, as More Women Favor Web Buying
The tides are turning and more women are choosing to shop online as opposed to in-store. The benefits are obvious. The ability to compare prices, quickly search through inventory, and the convenience of sitting in the comfort of your home have brought women to favor mobile websites. eMarketer has studied…
Mobile Marketing – A Vehicle To Grow Retail Sales Among Consumers
People use their mobile devices to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. In fact, research shows that the average consumer uses their phone in that order. Market research also validates that consumers are very attached to their…
Location-based Marketing Utilizing Mobile
The opportunity to target audience segments with brand marketing is one of the most exciting trends in marketing circles. GPS and location-based marketing data providers such as Facebook, Foursquare and Yelp enable brands to grow their reach and real-time impact with highly personal profiling demographics and current location data. Consider…
The Current Economic Shopper: Part 4- Combining Marketing Strategies
This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing and how each tactic is an effective method to engage with customers.
You may have…
The Current Economic Shopper: Part 3 – Promotional Marketing
Last week, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.
Using promotions to drive sales…
The Current Economic Shopper: Part 1 – Cause Marketing
The continuing economic stress that faces today’s consumers remains an issue for retailers as well, regardless of the kind of clientele their business targets. With income levels stagnant and available spending money being stretched further and further for all consumers, brands overall have had to readdress and…
Combining the Online and In-Store Shopping Experiences
For many people, shopping isn’t just about the simple exchange of goods for money; it’s about the entire shopping experience. Imagine walking into your favorite clothing store and being greeted by a friendly associate. You take your time browsing through the racks, feeling the fabric and carefully examining each piece…
Marketing to Seniors, Not to Old People
Over the past few decades, we have witnessed incredible advances in healthcare, medicine, and wellbeing. Combined with the longstanding trend of a growing US population, senior citizens are now the fastest growing demographic in America. In fact, according to the US Census Bureau, over 10,000 Americans turn…
Is Your Color Scheme Killing Your Campaign?
Commerce is more than simply paying money and receiving a good or service. And consumers consider more than just the price and features of an item before making a purchase. Shopping is an experience. Whether consumers are aware of it or not, certain emotional and psychological triggers have a…