Currently viewing posts tagged: retail

Is Your Color Scheme Killing Your Campaign?

Commerce is more than simply paying money and receiving a good or service.  And consumers consider more than just the price and features of an item before making a purchase.   Shopping is an experience.  Whether consumers are aware of it or not, certain emotional and psychological triggers have a…

Location-based Marketing Utilizing Mobile

The opportunity to target audience segments with brand marketing is one of the most exciting trends in marketing circles.  GPS and location-based marketing data providers such as Facebook, Foursquare and Yelp enable brands to grow their reach and real-time impact with highly personal profiling demographics and current location data.   Consider…

The Current Economic Shopper: Part 3 – Promotional Marketing

Recently, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.

Using promotions to drive sales is…

Combining the Online and In-Store Shopping Experiences

For many people, shopping isn’t just about the simple exchange of goods for money; it’s about the entire shopping experience.  Imagine walking into your favorite clothing store and being greeted by a friendly associate.  You take your time browsing through the racks, feeling the fabric and carefully examining each piece…

The Current Economic Shopper: Part 1 – Cause Marketing

The continuing economic stress that faces today’s consumers remains an issue for retailers as well, regardless of the kind of clientele their business targets. With income levels stagnant and available spending money being stretched further and further for all consumers, brands overall have had to readdress and…

Mobile Marketing – A Vehicle To Grow Retail Sales Among Consumers

People use their mobile devices to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. In fact, research shows that the average consumer uses their phone in that order. Market research also validates that consumers are very attached to their…

How to Improve Marketing ROI

Understand Marketing Your Marketing Department is the heart of your customer relations team. It reaches every stage of your customer sales funnel, from awareness to acquisition to conversion.

• Understand that marketing is more than emails and other tactics
• Recognize the impact that marketing has on your overall…

Website Analytics and Track Campaigns Such As Affiliate Marketing programs

Many organizations use an affiliate marketing model to sell their products. With the tens of thousands of affiliate marketing sites, many different arrangements are made between the parties including: pay per click, pay per performance, pay per sale, pay per lead, single tier, two-tier, three-tier and residual income.

Affiliate…

Increase Product Sales With Online Coupons

Online coupons continue to be a great way to increase sales. Specifically, you will notice that online coupons will tend to boost return site visits, help to promote specific products, reinforce the brand loyalty, and with viral component it can expand your customer database all at once.

Successful online coupon…

Search Gets a Mobile Makeover

The current growth in mobile usage is calling for new SEO and SEM strategies. The share of queries, as well as click through rates on mobile devices have significantly increased in the past year. eMarketer provides key information on this years top mobile content and rising spend in mobile ads.…