Currently viewing posts tagged: strategy

The Current Economic Shopper: Part 3 – Promotional Marketing

Recently, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current Economic Shopper, we will discuss Promotional Marketing and strategies to both utilize and avoid.

Using promotions to drive sales is…

The Current Economic Shopper: Part 2 – Community Marketing

Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second post in the four-part series of the behavioral changes of shoppers and buyers in the economy, we will focus on the concept of Community Marketing.…

The Current Economic Shopper: Part 1 – Cause Marketing

The continuing economic stress that faces today’s consumers remains an issue for retailers as well, regardless of the kind of clientele their business targets. With income levels stagnant and available spending money being stretched further and further for all consumers, brands overall have had to readdress and…

How to Improve Marketing ROI

Understand Marketing Your Marketing Department is the heart of your customer relations team. It reaches every stage of your customer sales funnel, from awareness to acquisition to conversion.

• Understand that marketing is more than emails and other tactics
• Recognize the impact that marketing has on your overall…

How Many Active Users Are On Social Media-And Which Sites?

Social media sites such as Facebook and Twitter were once limited to the confines of individuals. These sites were created to keep people connected to one another, and now the sites serve a different user: business. While never uncommon to see advertisements for a variety of products, sites like Facebook…

eMarketer estimates that 60% of US social network users will come in via a mobile phone.

Social media and mobile are now linked together. eMarketer estimates that 60% of US social network users will come in via a mobile phone. Learn how to leverage social media to increase retail sales. Watch this video.

Helping Patients Adhere to Medication Compliance with Social Media

The medical industry continues to be challenged when it comes to patient non-adherence to proper medical advice concerning medications. What is clear is that patients today, more than ever, want to better understand their health issues. They want to learn, ask questions, seek out advice and be educated. In general,…

The Current Economic Shopper: Part 4- Combining Marketing Strategies

This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing and how each tactic is an effective method to engage with customers.

You may have…

Social Media is a Game-Changer for Crowdsourcing

Crowdsourcing is not a new concept. The process of allowing consumers to have significant input in the development of a product has been a tool at marketers’ disposal for sometime, but traditional marketing channels made this difficult to accomplish. In this case, like so many others, social…

Leveraging Pinterest to Benefit Your Brand

Once upon a time, March of 2010 to be exact, there was a little website called Pinterest. It was created with the goal of being an online bulletin board, a place where users could organize pictures and images they found online onto virtual pinboards that they could…