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Mobile Healthcare Series: When Hospitals Embrace Social & Tech, Patients Win

When you think about it, the huge impact mobile devices have had in the few years since their inception has been quite remarkable.  The way we communicate, find information, shop, and even handle our finances has been completely transformed.  However, there is one area that has the capacity to…

Healthcare 2.0 – Social Media in the Medical World.

These days, everyone is actively using some form of social media to either research, communicate or connect with people and content.

Tweeting, friending, searching out relative groups and conversations; the world is now social. But healthcare continues to be cautious when it comes to leveraging social media.

With patient specific…

Social & Mobile Technologies on Campus

Mobile devices and social media have revolutionized many aspects of our lives, including education. Recently, schools across the nation have begun to see the benefit of utilizing mobile and social technologies to make teaching more engaging and to keep prospective freshmen, current students, and alumni informed about…

Helping Patients Adhere to Medication Compliance with Social Media

The medical industry continues to be challenged when it comes to patient non-adherence to proper medical advice concerning medications. What is clear is that patients today, more than ever, want to better understand their health issues. They want to learn, ask questions, seek out advice and be educated. In general,…

Did Social Media Enhance or Diminish The Olympic Experience For Viewers?

The Summer Olympics are one of the world’s most exciting sporting events. For many of us our past Olympic experiences occurred almost exclusively while watching TV. This year, NBC and Twitter have teamed up to bring the spectator experience to an interactive level.

NBC and Twitter have announced a cross-promotional…

Who are the Millennials?

 

With the oldest members just over 30 and the youngest approaching the teenage years, America’s first generation of technology natives is coming of age. Who are these tech-savvy, confident individuals? They’re called Millennials—and at 80 million strong they are here to stay. Millennials are a part of Generation Y,…

East Coast Earthquake Shakes Up Social Media

As social media has become more significant within our daily lives, so has our constant need to connect and share. Every day, countless Tweets are sent, status’s are posted, links are shared, etc. Social media has given individuals the ability to connect and identify themselves among various groups of people;…

Twitter: Uncomplicating the Complicated for B2B Marketers

Along with other marketing managers, when first dipping my toes into the social media world, intuitively, I resorted straight to Facebook – a social platform I use daily within my personal life. However, understanding the need to be everywhere within the social media space, I knew I’d have to become…