Work

One sales tool, three languages, three million business owners. That's the equation that Amway Global, the international direct-seller, posed to Lorél. Oh, and by the way, make it useful for consumers as well. We developed a creative strategy that targeted both the needs of the IBO's (Independent Business Owners) and the general consumers. Lorél helped Amway Global take a new direction in their marketing by unifying all of the products that so many customers around the world have grown to love into one powerful marketing tool. And we developed a cost-effective way to simultaneously produce their digital assets, as well as their Spanish, French and Canadian English versions.