Work

Lilly Pulitzer's high-end, brightly colored resort wear has always put its customers in a "Palm Beach state of mind." We took that one step further. We actually took the Lilly brand to the beaches and backyards of Palm Beach. The result...retail-drivers that reflect the social nature of the brand with fashion-forward, fun-loving and aspirational imagery.

This brand imagery infused every Lilly presentation, engaging the customer at every touch-point, from national advertising to retail POP to wholesale and consumer catalogs.

Lilly-lovers may not actually get to Palm Beach...but wearing Lilly brings Palm Beach to them.