Work

We were excited to be tapped by Maaco (one of North America's largest automotive retail brands) and bring to life their new positioning, "America's Bodyshop."

The creative challenge lay in Maaco's two-pronged market strategy: Maintain its historic sales base of painting older cars, while bringing awareness and momentum to its collision services and painting of late model (newer) cars. Two very different targets requiring two very different expressions.

The message for older car owners? Speed and value. The message for newer car owners? Dealer quality perfection, for less. The outcome? Resounding support from more than 750 Maaco franchisees, and a solid advertising program now in its second year of building robust sales with both consumer targets.