Work

VaxServe, a division of Sanofi Pasteur, is a healthcare distributor primarily known for vaccines. Lorél was asked to help their marketing efforts to break out of the "vaccines-only" box and gain recognition for their other med-surg offerings. That led to the creation of a brand position based on superior quality service and a multi-channel marketing effort, all under the theme "Power to your practice." This effort used VaxServe's knowledge, experience and customer-centric knowledge to position them as the reliable single source of the products physicians use most. Lorél's efforts included trade advertising, direct mail, catalogs and email blasts. To inspire the VaxServe sales force, Lorél created sales meeting videos and event promotions and developed annual marketing plans to enhance customer interaction, build loyalty and grow sales. The efforts paid off. In our five years as the agency of record, VaxServe's annual revenues grew by almost 300%.