Work

Every business, especially those that exist in the B2B world, needs the right set of tools. Broder and Alpha Shirt Company, a leader in imprintable apparel, came to Lorél for a "toolbox" makeover. Their goal, and ours: to engage customers through an integrated sales and marketing strategy that would elevate the brand and effectively penetrate the market. Used by distributors and their customers, these tools needed to function as both technical and emotional drivers to increase sales.

We produced 500+ page B2B catalogs, color and style guides and marketing kits. To appeal to customers' emotional side, we developed individual brand books, microsites, and innovative editorial magalogs. We gave these magalogs a fashion magazine look and voice, turning a source for imprintable apparel into a trend-oriented marketer.