Work

Expanding closet share is one way to grow your business. When Mason Companies, a multi-title shoe cataloger with an expansive e-commerce website, decided to jump, feet first, into the direct mail apparel category, they had two goals. First, create a brand identity that would appeal to their existing shoe catalog customer base while generating new buyers. Second, promote the company installment credit plan.

Marrying Mason’s existing shoe customer demographics with their credit customer housefile, Lorél created a catalog and voice for K. Jordan that matches the customer’s lifestyle, with a strong message of “affordable fashion.” Clean design, approachable models, and fashion tips throughout the catalog emphasize the “you can afford this” message. And our introduction of “The Wardrobe Builder”, which highlights an outfit and breaks down the monthly payment for it, enables Mason to continually drive their credit message, and reinforce the affordable fashion concept. Now in its fourth year, K. Jordan has proven a very successful addition to the Mason business.