Work

When your average apparel and accessory price point is $1,000, you'd better be impressive. eLuxury (owned by LVMH Moet Hennessy - Louis Vuitton), a premier online fashion source for the latest in women's and men's designer fashion, wanted a consumer marketing piece that would engage their customers and drive web sales. Lorél, with its excellent reputation in the direct-to-consumer luxury market, was asked to lead this initiative. We knew that LVMH set very high standards for elegance and creativity. We welcomed the opportunity to meet those standards.

Using the finest New York fashion photographers and stylists, we created a catalog that made the product the star. Quality, style and finish details were emphasized. Prices were not. Models, props, sets and colors were carefully orchestrated to reflect the latest runway news. Category-driven landing pages on the client's website were changed each season to mirror the catalog's fashion-forward approach.