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How might a manufacturer who has sold primarily at wholesale launch a direct-to-consumer entity? That's a challenge we accepted from Hasbro, one of the world's largest toy and game manufacturers.

Kids love toys. Parents love their kids. Hasbro decided to engage both audiences at once and drive sales through an e-commerce site, for the first time bringing together all of their brands in a direct-to-consumer channel. Sales were further driven by the Hasbro catalog, a colorful graphic showcase for the brand's best-known, best-selling products. Filled with energy, effects and toys galore, the catalog keeps families engaged and profit margins intact.

You can buy toys almost anywhere, but a better buying experience now comes through Hasbro directly.