Lorel

Did You Know:

• Visitors who view product videos on an e-commerce site are 85% more likely to make a purchase
• On average, visitors who view video on retail sites spend two minutes longer on that site
• Marketers will spend $2.16 billion on online video ads this year

VIDEO KILLED THE RADIO SPOT...
...and the print ad, and the billboard, and direct mail. In fact, by 2013, video will account for 90% of all web traffic. Are you ready? Lorel can help you get onboard with the Ultimate Engagement Tool. From strategy to concept to finished piece, Lorel has the passion, expertise and capabilities to deliver any or all facets of video production.

BEHOLD THE POWER OF BROADCAST
Despite the onslaught of online and mobile technology, television remains the most common leisure activity in the U.S. People watch television to be entertained, escape and relax. That's why companies spend millions of dollars on SuperBowl commercials. And while you may not have the advertising budget for a SuperBowl spot (few companies do), you can still reach your target in a powerful, creative and engaging way. So sit back, relax and watch how Lorel created breakthrough commercials for a range of clients.
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GIVING HEALTHCARE A PULSE
In the healthcare sector, video has enabled pharmaceutical companies to demonstrate MOAs, physicians to hold webinars and podcasts, healthcare professionals to complete CME credits online, hospitals to set themselves apart and patients to better understand their conditions and disease states. In other words, video has become the cure for the common advertiser. See how Lorel used video to help our healthcare clients stand out.
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DRIVING ENGAGEMENT ONLINE AND OFF
Traditional catalogs are great for showing images, descriptions and purchase information about products in a 2-dimensional format. But what happens when you take customers to another dimension? You take your sales there, too. Digital catalogs allow you to not only describe your products, but demonstrate them with video. And remember, customers who view video on a website are 85% more likely to make a purchase on that website. Don't forget, videos are also a great way to keep your audience awake and engaged during an event or tradeshow. See how Lorel kept it reel online and at events.
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TAKING YOUR CUSTOMERS BEHIND THE SCENES
Companies spend millions of dollars on photo shoots, television shoots, video productions and more. Most of what is shot remains on the cutting room floor never to be seen by the general public. Behind-the-Scenes videos are a great way to use this "b-roll" to tell a story about your brand that further engages your customers. They can be emailed, posted on your website or shared on social media sites. Take a look for yourself. Go behind the scenes with some of Lorel's most successful clients.
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