Lorel

Nobody needs to tell you that business today is more complex and complicated than ever before. You need to be in the right places delivering your brand experience in engaging ways. If you want to connect with your customers in a meaningful way, you're going to have to work harder, be smarter, listen closely, begin a dialog and be prepared to adapt and refine your tactics.

And you're going to need some help - a marketing partner who has the aptitude and experience in all the communication channels your business requires, from developing a strategy that will enable you to meet your goals, to executing creative that connects with your customer, and targeting, measuring and refining your approach to analyzing the results.

At Lorel, we've got the marketing chops to help you finesse this process. We've worked tirelessly to stay ahead of the interactive marketing curve. So when it comes to the following services, we can truly say we've been there, done that.

Interactive Marketing

• Search engine marketing strategy and deployment - pay-per-click (PPC) and search engine optimization (SEO)
• Strategy, creative and deployment for email, mobile and social media
• Websites, microsites, applications and tool development
• Affiliate marketing
• Database development and CRM integration
• Hosting
• Bulk, survey and event management text messaging (SMS)
• Automated systems (Alerts, Updates, etc.)
• Custom mobile/wireless applications and websites
• Online analytics, including Coremetrics, Omniture, WebTrends and Google Analytics
• Content management systems (CMS) services with websites, wikis and widgets, social applications, catalogs, rich internet application, email, CRM, lead generation programs and video

Strategic Planning

• Primary and secondary marketing research
• Consumer insight assessment and validation
• Consumer data profiling and modeling
• Consumer contact strategy
• Industry and competitive analysis
• Brand ecology development
• Brand and campaign strategy and planning
• Media planning
• Business modeling (ROI pro forma)
• Brand, interactive, communication and social media audits
• Offer and messaging strategy
• Key performance indicator and measurement planning and development
• Marketing plans

Reporting, Analysis and Optimization

• KPI, metrics, baseline and control performance development
• Campaign analysis and optimization
• Dashboard reporting
• Measurement reporting and optimization
• Square inch analysis
• Testing/versioning/personalization
• A/B and multivariate testing

Brand Expression and Execution

• Brand creation and concept development
• Brand engagement development
• Product naming/brand identity
• Multi-channel campaign execution and integration (broadcast, print, digital, social and electronic)
• Media buying (offline and online)
• Promotional development
• Sales training materials
• Customer and lead acquisition
• Campaign management and execution
• List and mailing management
• Customer relationship marketing (CRM) campaigns and programs
• Digital asset management and photography, prepress and digital asset management for optimization of catalogs, direct mail, print ads, online and video