Overview
Nobody needs to tell you that business today is more complex and complicated than ever before. You need to be in the right places delivering your brand experience in engaging ways. If you want to connect with your customers in a meaningful way, you're going to have to work harder, be smarter, listen closely, begin a dialog and be prepared to adapt and refine your tactics.
And you're going to need some help — a marketing partner who has the aptitude and experience in all the communication channels your business requires, from developing a strategy that will enable you to meet your goals, to executing creative that connects with your consumers, to targeting, measuring and refining your approach to analyzing the results.
At Lorél, we've got the marketing chops to help you finesse this process because for 20-plus years, we’ve worked tirelessly to stay ahead of the marketing curve. So when it comes to the following services, we can truly say we’ve been there, done that.
Strategic Planning
- Primary and secondary marketing research
- Consumer insight assessment and validation
- Consumer data profiling and modeling
- Consumer contact strategy
- Industry and competitive analysis
- Brand ecology development
- Brand and campaign strategy and planning
- Media planning
- Business modeling (ROI pro forma)
- Brand, interactive, communication and social media audits
- Offer and messaging strategy
- Key performance indicator and measurement planning and development
- Marketing plans
Brand Expression and Execution
- Brand creation and concept development
- Brand engagement development
- Product naming/brand identity
- Multi-channel campaign execution and integration (broadcast, print, digital, social and electronic)
- Media buying (offline and online)
- Promotional development
- Sales training materials
- Customer and lead acquisition
- Campaign management and execution
- List and mailing management
- Customer relationship marketing (CRM) campaigns and programs
- Digital asset management and optimization of catalogs, direct mail, print ads, online and video
- Photography, prepress and digital asset management
Reporting, Analysis and Optimization
- KPI, metrics, baseline and control performance development
- Campaign analysis and optimization
- Dashboard reporting
- Measurement reporting and optimization
- Square inch analysis
- Testing/versioning/personalization
- A/B and multivariate testing
Interactive Marketing
- Search engine marketing strategy and deployment – pay per click (PPC) and search engine optimization (SEO)
- Strategy, creative and deployment for email, mobile and social media
- Websites, microsites, applications and tool development
- Affiliate marketing
- Database development and CRM integration
- Hosting
- Bulk, survey and event management text messaging (SMS)
- Automated systems (Alerts, Updates, etc.)
- Custom mobile/wireless applications (iPhone) and websites
- Online analytics, including Coremetrics, Omniture, WebTrends and Google Analytics
- Content management systems (CMS) services with websites, wikis and widgets, social applications, catalogs, rich internet application, email, CRM, lead generation programs and video
Catalog Marketing
- Strategic Planning
- Financial Business Plans
- Catalog Launch Branding
- Catalog Branding Makeovers
- Circulation Planning and Testing
- List Selection and Development
- Pagination and Density recommendations Creative Strategy
- Design and Production
- Copywriting
- Photo planning and execution
- Digital asset database development and management
- Hi-resolution color retouching
- Pre-press services
- Remote proofing via our password-encoded extranet
- Paper and printing negotiation and contract development
- Mail plan development
- Press check service
- Measurement recommendations and back-end analysis
Photography
- Over 7,000 feet of in-house studio space
- Fully Digital
- Ability to do multiple sets simultaneously
- Extensive prop library
- Styling Kitchen
- Loading dock
- On-staff photographers and stylists
- Remote screen based proofing
- Experienced photo producers on-staff
- Extensive network of fashion photographers, stylists, hair and make-up artists
- Relationships with all major modeling agencies
- Relationships with location scouts around the country
- Ability to coordinate large and complex productions anywhere in the U.S.
Digital Video
- Online videos/animations to high definition broadcast quality
- Drive-in production studio for film/video/photography
- State-of-the-art edit/motion graphic studio
- Lorél shoots in 1280 x 720 high definition
- Interactive CD/DVD/training/web
- Compositing
- Soundtracks and custom jingle composition and creation
- Digital video for B2B and consumer
- CD-ROM/DVD-ROM design
