Expertise

Full-Spectrum Retail

Lorél Marketing Group was literally born to do retail. We have retail expertise with years of experience all along the sales spectrum: from marketing to distributors and aggregators, to working with franchisees, sales support staff and sales process reps, to supporting multi-channel consumer retailers all across the country.

We know the retail marketplace and we have a crystal-clear understanding of its daunting challenges, including the long and lengthening sales cycle, the critical need for lower-cost lead generation tactics, severe budget cuts paired with the increased demand for immediate ROI and measurement and the empowered and ever-more demanding customer. We also get that all along the retail spectrum, there is a bevy of messaging opportunities and challenges that retailers had better be prepared to use to their best advantage. We can help.

In addition to the broad range of services listed under the overview, we offer specialized services for our Full-Spectrum Retail clients:

• Circulation planning
• Creative development, printing and mailing of catalogs and direct marketing
• Distributor support campaigns and materials
• Multi-channel retail merchandising plans
• List, print and mailing management
• Multichannel measurement and analytics
• In-store video
• POP, In-store collateral and signage