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Transactional Engagement Marketing

Not to get too fancy, but Lorél Marketing Group is driven by an organizing principle we call “Transactional Engagement Marketing.” That’s a mouthful, to be sure, but what TEM comes down to is 6 distinct core processes that are continual, open to new possibilities and refinement and beautifully inter-dependent.

Connection Accountability Relevance Engagement Truth Intimacy

Six Core Processes

  • Truth

    Comes from: client culture, core ideology, strategy and business review. Leads to: internal alignment and gap/insight reporting.

  • Intimacy

    Comes from: detailed review of industry trends, competition and distribution channels. Leads to: strategic alignment and opportunities defined.

  • Connection

    Comes from: customer insight mining though research, sales data and various modeling techniques. Leads to: customer lifecycle insights and value by key segments.

  • Engagement

    Comes from: tactical options explored, quantitatively assessed and aligned with consumer influence points. Leads to: complete communications, identified points of contact and dialogue, brand and lead generation engagement plans.

  • Relevance

    Comes from: the brand story and narrative. Leads to: visual and other modes of expression developed across engagement points.

  • Accountability

    Comes from: establishment of metrics, benchmarks and testing methods. Leads to: acquisition and conversion models, as well as other optimization strategies.

  • Return to Top▲

Characteristics of Transactional Engagement Marketing

  • It is disciplined and flexible.
  • It can be entered at any point along the continuum.
  • It tells us where you are and where to go.
  • It is open to possibilities.
  • It keeps us vigilant to our client’s business challenges.
  • It gives us a pathway to examine business-building/business-altering ideas and solutions.

Most importantly, Transactional Engagement Marketing leads to emotionally inspired, multi-channel, metric- and results-driven marketing. The kind of work that can really move your business.