Lorel
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Latest News
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01/17/2012
Lorel Lends a Hand at Philabundance
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12/05/2011
Lorel Collaborates With Keuka SureGrip® Enhancing The Online Shopping Experience With The Digital Catalog
Recent Articles
3 Simple Steps to Reach Your Customers in 2012
Knowledge
If you think there's no such thing as a free lunch, we've got a full menu of marketing resources, including white papers, articles, and research, along with information on our latest achievements.
Our relationships with clients always begin with information sharing and the open exchange of ideas, so we welcome this opportunity to share our thinking with you. Feel free to take advantage of the perspective and experience we've gleaned in our 20-plus years of studying the art and science of marketing. And please consider joining us for one of our enlightening interactive webinars on emerging issues.
Let's do lunch.
White Papers
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Integrated Campaigns Increase Conversions
In a media age where customers shop at their convenience, across many different channels, it can be a challenge to create a cohesive communication strategy. Reaching customers on their own terms, with the device and channel that they prefer is an essential element in increasing sales conversion. Deploying and managing messages in a connected manner is the key to boosting customer loyalty and engagement.
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8 Online Personalities of a Social Media Campaign in 2012
Brands spend a lot of time and energy deciding exactly what kind of image they want to portray to their audience. They should also be carefully crafting their online personalities to be inline with this image. Lorel Marketing Group has identified 8 core personas to assist you in developing your brand's social media identity.
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How to Generate Quality B2B Traffic with Social Media in 2012
When it comes to implementing social media into the marketing mix, many B2B organizations remain resistant, unsure if it will help actually generate quality traffic. Here at 4 tips to implement now to help structure your B2B social strategy and build the following you want.
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Ethnography: Understand and Shape your Brand Experience
Businesses are focused on target audiences, but do they have enough information to identify them? Ethnography can help you better understand your audience, needs and interests, to better meet their interests.
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Tools to Increase Leads & Boost Sales in 2012
Long gone are the days when cold calling would suffice in acquiring new leads. Since the advent of digital marketing and social media, countless opportunities exist to get your name in front of your target market before even thinking about picking up the phone.
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Mobile Marketing in 2012 - A Vehicle To Grow Your Business
As mobile devices become more and more pervasive, businesses must recognize this opportunity. A mobile strategy has gone from a desirable addition within a marketing plan to a critical segment.
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How To Convert Facebook 'Likes' Into Loyalists in 2012
The benefit for any marketing campaign utilizing social media is to promote the brand value. Social media provides access to a large group of people who are actively online. But the challenges for most organizations are how a brand can infuse itself into the social media arena and be accepted; as was as how to enable the social media audience to promote the brand, drive awareness and ultimately become a loyalist.
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6 Steps to Getting More Prospects & Closing More Business in 2012
To be successful at growing your business, you will need to direct a significant amount energy and effort towards finding new customers. Learn how to create an effective sales strategy and that will help acquire prospects and close more business.
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Reaching Your Audience on the Go - The Benefits of a Mobile Website in 2012
For most organizations today, having a mobile website is not an option, but a necessity. Businesses need to utilize the mobile platform to increase their engagement and loyalty with consumers by providing them with a more convenient, user-friendly experience.
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Managing Lead Qualification to Increase Sales for 2012
Lead generation is a simple process once you understand your marketplace and how your product adds value or solves a problem for your customers. Now more than ever, it has become critical for organizations to find unique approaches to managing the customer enterprise. Learn how to effectively implement and manage your B2B leads qualification process to increase sales.
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4 Steps to Socialize Your Email in 2012
Not all marketers have found a comfortable method of coordination between email and social. Along with the significant rise of social media came the anticipation of the fall of the other popular marketing platform - email. Learn how to integrate these two platforms - finding a way for email and social media to complement each other; working together to increase your bottom line.
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Business Basics for 2012: Group Buying and Social Commerce
Group buying has proven to be a successful method for businesses to draw in consumers and increase interaction as well as viral activity; but in order to develop a consistent strategy to support this new initiative, organizations must fully understand group buying.
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How to Create a Successful Lead Generation Program in 2012
In most organizations today, the success of its sales initiatives has become directly linked to the marketing department's willingness to step up and take ownership as the information provider and sales opportunity generator. The ability for sales and marketing to have established objectives and a clear defined hand-off from marketing generated lead to a qualified prospects for sales to purse.
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Integrating Email into Your Business for 2012
Email marketing has traditionally been seen as having one of the best ROIs, with an estimated $42.08 for each $1 spending 2010. Despite its growth, the competition is gaining: new channels, new marketing initiatives, and more competition for our customer's time. It's becoming more and more important to provide appropriate messages and content to our customers.
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5 Ways to Grow your Email List and Engage Your Customers
With all of the advertising and message distractions today, it is more difficult to break through this clutter, especially with email. A brand needs to pay attention to the needs, behavior and profile requests of the customer and potential customers. Lorel Marketing Group offers 5 ways to help you grow your email list and create a deeper engagement with your customers.
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7 Steps to Improve Marketing ROI in 2012
More and more companies are requiring their marketing teams to provide ROI for their initiatives. Does your marketing team do this? We invite you to join us to learn how to work with your marketing team to ensure they have the tools, resources and strategies to align marketing initiatives with business objectives.
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How to Support Your 2012 Business Needs with Social Media
Are you finding your customers or are your customers finding you? Your customers are using Social Media regularly, and that means you should be using it too. And using it doesn't mean just being out there, it means engaging with your customers. Learn how to use Social Media Marketing to support your Business needs by following the 7 steps we have outlined in this whitepaper.
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How to Increase Your Website Conversion Rates in 2012
In today's marketing landscape we are always running different campaigns in different channels with different goals. The challenge becomes not only managing these campaigns, but having them succeed. By understanding the value of customized landing pages, we can begin to streamline and develop successful initiatives for each channel and targeted group. Lorél Marketing Group suggest these 10 best practices that you can implement right now to help drive higher conversion and increase your ROI.
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Grow Your Business in 2012 with Social Media
Many organizations, big and small, are getting involved with social media for the first time. Some are rolling out Facebook pages to generate more sales, while others are setting up a Twitter account because it is the thing to do, especially since their competitors are doing it. Lorel recommends how you can grow your business by leveraging social media and social websites.
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7 Tips to Increase Sales in 2012 with Online Coupon Programs
The recent changes in the economy generated a shift in coupon use and will continue to effect a long-term change in consumer perception and behavior. Shoppers today are looking for and expecting online coupons. Your brand needs to have a strategy and program that offers various levels of discounts with the right schedule. We offer 7 tips to increase your sales with coupon programs in this free whitepaper.
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7 Steps to Implementing Mobile into your 2012 Marketing Mix
Mobile marketing has grown in the last few years. No longer is it just sending text messages, it's become a way of life for many people. The variety of platforms, features, and behaviors for each can be overwhelming, but it is important to embrace this channel and ensure your customers can access the information in the platform of their choice. Learn how to implement mobile marketing into your strategies and initiatives.
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6 Steps to Building your Brand and Business with B2B Blogging in 2012
Today, with the increasing popularity and unique benefits of social networking, more and more B2B companies are deciding to get in on the action - in particular with blogging. Bloggers are no longer limited to posting personal journal entries in efforts to connect and socialize with friends and family. Blogging is becoming a wide-open opportunity for businesses to submerge their brand into a populated pool of current and potential consumers. Lorel Marketing Group suggests these 6 steps for building your brand and business with blogging.
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3 Simple Steps to Reach Your Customers in 2012
Technology has transformed the way consumers make purchasing decisions. Customers are more informed with more resources available influencing the purchasing decisions they make. Customers are also now making purchasing decisions on the go. Lorel Marketing Group provides 3 simple steps to reach your customers and provide them the information they are looking for when they're looking for it.
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7 Ways to Influence Your Customer's Purchasing Decision in 2012
More and more customers are completing the purchasing process online, not just researching online and then purchasing in brick and mortar retail stores. You can influence these purchasing decisions by offering them as much information as possible to allow them to experience both the technical product details that are traditionally offered in product descriptions as well as the story of the product and how it will fit them, personally.
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5 Steps to Improve Your Website Performance in 2012
Many brands try to cover their website's poor performance by adding other features and brand-centric content to the site instead of addressing the key issue. Brands need to fix the problem and not mask it. Lorel Marketing Group has identified core components for your website planning.
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How to Increase Your 2012 Email Response Rates in 5 Simple Steps
Today, most organizations recognize email marketing as one of the most cost-effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. Lorél Marketing Group provides you with 5 best practices to help you to communicate in a customer-centric way and increase your email response!
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For 2012 Are You Getting the Most Out of Your Affiliates?
Many organizations use an affiliate marketing model to sell their products. Affiliate marketing is an excellent way for a brand to cost-effectively increase their market coverage. However it can become complicated to track a program's effectiveness, especially with the many affiliates sites and affiliate arrangements. Lorel Marketing Group has provided you with some best practices for tracking your affiliate-generated traffic.
Articles & Research
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Calculating Social Media Return on Investment
Social media is quickly becoming an integral part of marketing. However, marketers are still wrestling with the challenge of finding real, measurable ways to calculate an accurate return on investment for social media endeavors. At the same time that social participation is exploding, executives are demanding ways to prove that resources are not being wasted on social media. It's not always simple, but there are ways for marketers to determine a concrete social media ROI and solidify the importance of this valued channel.
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Digital Touch Screen Experience in 2012
Electronic sales tools have the potential to not only be a versatile interactive communication tactic that differentiates a brand (product or service), but also an electronic sales touch screen program that creates high engagement and positively impacts the end user by cultivating brand preference and loyalty.
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Leveraging Mobile Marketing for the Healthcare Industry in 2012
The healthcare industry is now more than ever equipped to drive improvement of patient outcomes by leveraging the patient and providing educational tools to help them with achieving compliance With mobile usage saturating almost all spectrums of consumers and businesses alike, organizations within healthcare are starting to take notice. The potential direct channel to reach patients and physicians via the mobile device is one of the more significant opportunities. In this whitepaper you will learn 7 steps to get the most out of your mobile healthcare marketing.
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Utilizing The Latest Automation Technology In The Catalog Industry For 2012
The breakneck pace involved in the creation of a catalog has been running at maximum velocity since the advent of the Mac and Desktop Publishing. Gone are the days when producing a catalog required months of planning and production. Digital photography, advanced desktop publishing programs, preflighting scripts, high speed RIPs, and CTP printing have reduced the amount of time necessary to produce catalogs from months to mere weeks.
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Using Social Media in 2012 to Increase Patient Compliance
The medical industry is utilizing social media to proactively communicate with patients to help them maintain compliance and adhere to medication. Developing and delivering proactive messages helps patients adhere to medication compliance. Plus, leveraging online analytics allows for monitoring behavior and optimizing messaging.
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Survey Results in 2012 - How effective is your marketing group at measuring results?
Marketing can and should be deemed as an investment -- like any core function in any company -- actively collecting customer transactional information and using the data to make smart business decisions. Data + Tools + Process = Incremental Revenues. Our goal with this survey was to get an insight into a wide group of marketers and gain a deeper understanding of how your approaches have changed in this economy.
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Just Press Play: Video is the Ultimate Customer Engagement Tool in 2012
If a picture is worth a thousand words, a video is worth a lot more. Video is the ultimate customer engagement tool, allowing marketers to connect with consumers in an entertaining and relevant way. As technology continues to mature, the use of embedded videos for digital catalogs, email marketing, websites, SEO campaigns and social media will become the norm for multi-channel organizations.
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Teen-Age Goes Green-Age in 2012
No generation has ever had so much access to so much information as those in Generation Y... especially those born after 1990. They're smart, they're knowledgeable and they spend over $91 billion of their own money per year. And one of their concerns is the environment. They think better of brands that are involved in eco issues. Are you addressing this market appropriately in your "green messaging?
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Profiting from a Patient Portal in 2012
Learn how building a patient portal could be profitable for your health system and position you as truly patient centric.
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Video - The Ultimate Cross-Channel Tool in 2012
Retailers that thrive in today's market understand that customer engagement is the key to success. Video, often called "the ultimate engagement tool," is one of those keys that can open your business to greater awareness and higher sales.
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The Evolution of Retail in 2012
It's a scary new world out there for many retailers. And, like evolution itself, it's a world where only the fit survive. Retailers need to not only leverage emerging technologies, they also need to align with all the ways consumers interact with their environment.