Lorel
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Latest News
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05/08/2012
Lorel Announces New Pay-for-Performance Marketing Program
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04/10/2012
Lorel Partners With Park Assist To Develop An iPad®-based Sales Application
Recent Articles
Calculating Social Media Return on Investment
Knowledge
If you think there's no such thing as a free lunch, we've got a full menu of marketing resources, including white papers, articles, and research, along with information on our latest achievements.
Our relationships with clients always begin with information sharing and the open exchange of ideas, so we welcome this opportunity to share our thinking with you. Feel free to take advantage of the perspective and experience we've gleaned in our 20-plus years of studying the art and science of marketing. And please consider joining us for one of our enlightening interactive webinars on emerging issues.
Let's do lunch.
White Papers
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Don't Just Turn Pages, Turn Heads
To compete in today's economy, your catalog must work harder than ever. It has to be more than just pretty pictures of products. It needs to engage your customers, build your brand, drive immediate sales and be totally integrated with all of your other channels. Lorel Marketing Group identifies the tactics that will maximize your catalog's impact.
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Integrated Campaigns Increase Conversions
In a media age where customers shop at their convenience, across many different channels, it can be a challenge to create a cohesive communication strategy. Reaching customers on their own terms, with the device and channel that they prefer is an essential element in increasing sales conversion. Deploying and managing messages in a connected manner is the key to boosting customer loyalty and engagement.
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8 Online Personalities of a Social Media Campaign in 2012
Brands spend a lot of time and energy deciding exactly what kind of image they want to portray to their audience. They should also be carefully crafting their online personalities to be inline with this image. Lorel Marketing Group has identified 8 core personas to assist you in developing your brand's social media identity.
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Ethnography: Understand and Shape your Brand Experience
Businesses are focused on target audiences, but do they have enough information to identify them? Ethnography can help you better understand your audience, needs and interests, to better meet their interests.
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Tools to Increase Leads & Boost Sales in 2012
Long gone are the days when cold calling would suffice in acquiring new leads. Since the advent of digital marketing and social media, countless opportunities exist to get your name in front of your target market before even thinking about picking up the phone.
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Mobile Marketing in 2012 - A Vehicle To Grow Your Business
As mobile devices become more and more pervasive, businesses must recognize this opportunity. A mobile strategy has gone from a desirable addition within a marketing plan to a critical segment.
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How To Convert Facebook 'Likes' Into Loyalists in 2012
The benefit for any marketing campaign utilizing social media is to promote the brand value. Social media provides access to a large group of people who are actively online. But the challenges for most organizations are how a brand can infuse itself into the social media arena and be accepted; as was as how to enable the social media audience to promote the brand, drive awareness and ultimately become a loyalist.
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6 Steps to Getting More Prospects & Closing More Business in 2012
To be successful at growing your business, you will need to direct a significant amount energy and effort towards finding new customers. Learn how to create an effective sales strategy and that will help acquire prospects and close more business.
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Managing Lead Qualification to Increase Sales for 2012
Lead generation is a simple process once you understand your marketplace and how your product adds value or solves a problem for your customers. Now more than ever, it has become critical for organizations to find unique approaches to managing the customer enterprise. Learn how to effectively implement and manage your B2B leads qualification process to increase sales.
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4 Steps to Socialize Your Email in 2012
Not all marketers have found a comfortable method of coordination between email and social. Along with the significant rise of social media came the anticipation of the fall of the other popular marketing platform - email. Learn how to integrate these two platforms - finding a way for email and social media to complement each other; working together to increase your bottom line.
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Business Basics for 2012: Group Buying and Social Commerce
Group buying has proven to be a successful method for businesses to draw in consumers and increase interaction as well as viral activity; but in order to develop a consistent strategy to support this new initiative, organizations must fully understand group buying.
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How to Create a Successful Lead Generation Program in 2012
In most organizations today, the success of its sales initiatives has become directly linked to the marketing department's willingness to step up and take ownership as the information provider and sales opportunity generator. The ability for sales and marketing to have established objectives and a clear defined hand-off from marketing generated lead to a qualified prospects for sales to purse.
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5 Ways to Grow your Email List and Engage Your Customers
With all of the advertising and message distractions today, it is more difficult to break through this clutter, especially with email. A brand needs to pay attention to the needs, behavior and profile requests of the customer and potential customers. Lorel Marketing Group offers 5 ways to help you grow your email list and create a deeper engagement with your customers.
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7 Steps to Improve Marketing ROI in 2012
More and more companies are requiring their marketing teams to provide ROI for their initiatives. Does your marketing team do this? We invite you to join us to learn how to work with your marketing team to ensure they have the tools, resources and strategies to align marketing initiatives with business objectives.
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How to Support Your 2012 Business Needs with Social Media
Are you finding your customers or are your customers finding you? Your customers are using Social Media regularly, and that means you should be using it too. And using it doesn't mean just being out there, it means engaging with your customers. Learn how to use Social Media Marketing to support your Business needs by following the 7 steps we have outlined in this whitepaper.
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How to Increase Your Website Conversion Rates in 2012
In today's marketing landscape we are always running different campaigns in different channels with different goals. The challenge becomes not only managing these campaigns, but having them succeed. By understanding the value of customized landing pages, we can begin to streamline and develop successful initiatives for each channel and targeted group. Lorel Marketing Group suggest these 10 best practices that you can implement right now to help drive higher conversion and increase your ROI.
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Grow Your Business in 2012 with Social Media
Many organizations, big and small, are getting involved with social media for the first time. Some are rolling out Facebook pages to generate more sales, while others are setting up a Twitter account because it is the thing to do, especially since their competitors are doing it. Lorel recommends how you can grow your business by leveraging social media and social websites.
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7 Tips to Increase Sales in 2012 with Online Coupon Programs
The recent changes in the economy generated a shift in coupon use and will continue to effect a long-term change in consumer perception and behavior. Shoppers today are looking for and expecting online coupons. Your brand needs to have a strategy and program that offers various levels of discounts with the right schedule. We offer 7 tips to increase your sales with coupon programs in this free whitepaper.
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7 Steps to Implementing Mobile into your 2012 Marketing Mix
Mobile marketing has grown in the last few years. No longer is it just sending text messages, it's become a way of life for many people. The variety of platforms, features, and behaviors for each can be overwhelming, but it is important to embrace this channel and ensure your customers can access the information in the platform of their choice. Learn how to implement mobile marketing into your strategies and initiatives.
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6 Steps to Building your Brand and Business with B2B Blogging in 2012
Today, with the increasing popularity and unique benefits of social networking, more and more B2B companies are deciding to get in on the action - in particular with blogging. Bloggers are no longer limited to posting personal journal entries in efforts to connect and socialize with friends and family. Blogging is becoming a wide-open opportunity for businesses to submerge their brand into a populated pool of current and potential consumers. Lorel Marketing Group suggests these 6 steps for building your brand and business with blogging.
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3 Simple Steps to Reach Your Customers in 2012
Technology has transformed the way consumers make purchasing decisions. Customers are more informed with more resources available influencing the purchasing decisions they make. Customers are also now making purchasing decisions on the go. Lorel Marketing Group provides 3 simple steps to reach your customers and provide them the information they are looking for when they're looking for it.
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5 Steps to Improve Your Website Performance in 2012
Many brands try to cover their website's poor performance by adding other features and brand-centric content to the site instead of addressing the key issue. Brands need to fix the problem and not mask it. Lorel Marketing Group has identified core components for your website planning.
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How to Increase Your 2012 Email Response Rates in 5 Simple Steps
Today, most organizations recognize email marketing as one of the most cost-effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. Lorél Marketing Group provides you with 5 best practices to help you to communicate in a customer-centric way and increase your email response!
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For 2012 Are You Getting the Most Out of Your Affiliates?
Many organizations use an affiliate marketing model to sell their products. Affiliate marketing is an excellent way for a brand to cost-effectively increase their market coverage. However it can become complicated to track a program's effectiveness, especially with the many affiliates sites and affiliate arrangements. Lorel Marketing Group has provided you with some best practices for tracking your affiliate-generated traffic.
Articles & Research
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Retail's Next Challenge - The Omni-channel Shopper
Many of today's retailer's have not even achieved a seamless multichannel shopping experience for their customers and they are now being challenged to service the newest evolution of shoppers - the Omni-channel Shopper.
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Direct Mail - Still a Critical Marketing Tool in 2012
As our marketing programs have become increasingly multichannel and sophisticated, so have our audiences. As we all know the use of digital marketing initiatives (social,mobile,email) continues to explode. And yet the time-honored power of print - one of our oldest means of communication - remains a critical marketing component.
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Calculating Social Media Return on Investment
Social media is quickly becoming an integral part of marketing. However, marketers are still wrestling with the challenge of finding real, measurable ways to calculate an accurate return on investment for social media endeavors. At the same time that social participation is exploding, executives are demanding ways to prove that resources are not being wasted on social media. It's not always simple, but there are ways for marketers to determine a concrete social media ROI and solidify the importance of this valued channel.
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The Balancing Act of Communication Platforms in 2012
An editorial highlighting the consumer journey on selecting a brand and how multiple platforms of communication require a delicate balancing act to effectively reach a segmented audience.
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Video Campaigns in 2012: A Business Must...or Bust?
Have you updated your Facebook status today? Don't forget about the business meeting you have at lunch. And make sure you update your company's blog...after you return a few hundred emails. Let's face it, interacting with your customer can be a full-time job nowadays, and the thought of adding anything else to the mix can be a bit overwhelming. Your time is in high demand, much like your advertising budget, and the last thing you want to do is invest the time and money into something that you're not sure will work. Enter customized video campaigns, the newest form of interactive marketing that's sure to increase your conversion rates.
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Happy Employees Equals Healthy Business in 2012
It's no secret that sick employees cost businesses billions. Absenteeism and presenteeism (the incredibly unhealthy practice of ill employees dragging themselves into the office and infecting everyone around them) costs U.S. businesses between $200B and $350B annually in sick pay and lost productivity. Since happiness is so closely connected to health, are happier employees healthier employees? How can companies promote health and happiness for their employees, therefore ending up with a healthier bottom line?
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Health in the Heartland in 2012
Successful brands and savvy retailers understand that promoting wellness and sustainability may add new, profitable categories to your product line, not to mention it's a wonderful way to elevate your reputation as more than just an "out-for-profit" company.
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ALERT: The Earth is Getting Hauter in 2012
Although debates may still rage over the causes of climate change, what is clear is that there is a definite warming trend when it comes to sustainable fashion.
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Utilizing The Latest Automation Technology In The Catalog Industry For 2012
The breakneck pace involved in the creation of a catalog has been running at maximum velocity since the advent of the Mac and Desktop Publishing. Gone are the days when producing a catalog required months of planning and production. Digital photography, advanced desktop publishing programs, preflighting scripts, high speed RIPs, and CTP printing have reduced the amount of time necessary to produce catalogs from months to mere weeks.
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Survey Results in 2012 - How effective is your marketing group at measuring results?
Marketing can and should be deemed as an investment -- like any core function in any company -- actively collecting customer transactional information and using the data to make smart business decisions. Data + Tools + Process = Incremental Revenues. Our goal with this survey was to get an insight into a wide group of marketers and gain a deeper understanding of how your approaches have changed in this economy.
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Just Press Play: Video is the Ultimate Customer Engagement Tool in 2012
If a picture is worth a thousand words, a video is worth a lot more. Video is the ultimate customer engagement tool, allowing marketers to connect with consumers in an entertaining and relevant way. As technology continues to mature, the use of embedded videos for digital catalogs, email marketing, websites, SEO campaigns and social media will become the norm for multi-channel organizations.
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Global "Warming" in 2012
Even in today's tough economic times, marketing the downturn has proven that the right cause can motivate today's consumers. Exploring some classic cause campaigns and some newer entrants, learn how others have created engaging connections for their brand.
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Teen-Age Goes Green-Age in 2012
No generation has ever had so much access to so much information as those in Generation Y... especially those born after 1990. They're smart, they're knowledgeable and they spend over $91 billion of their own money per year. And one of their concerns is the environment. They think better of brands that are involved in eco issues. Are you addressing this market appropriately in your "green messaging?
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White Lab Coats Equal White Noise in 2012
There may be nearly 6,000 hospitals in the U.S., yet they all seem to gravitate towards the same generic imagery and self-centered bragging rights. With accelerating competition and decreased budgets, successful hospital marketing has to evolve beyond white coats and tech speak. Discover how some systems are forging an inspirational connection.
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The Changing Mindset of the Luxury Consumer in 2012
Affluence may be returning, but luxury-spending patterns are not. Luxury retailers who succeed will need to identify not only what their customers want to buy, but also why their customers buy.
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Hey, Media! What's the Big Idea?: 5 Tips for Devising Strategically Creative Media in 2012
A recent study by Smart Planet found that the average American consumes over 100,000 words a day. How do you get your message to rise above the clutter? By acknowledging that advertising media is not just a way to deliver your message, but rather is an integral part of the message itself.
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Games Do More Than Entertain in 2012
Games have the potential to not only be a versatile interactive communication tactic that differentiates a brand (product or service), but a game can influence and positively impact the end user by cultivating brand preference and loyalty.
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Green Branding in 2012
Can being "green" really contribute to the bottom line? Well, even during a recession, consumers are prepared to pay extra for products that have a green factor.
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Close To the Nest in 2012
In a world that seems to be out of control, people can feel in control by choosing where they shop...and that destination seems to increasingly be local.
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The Evolution of Retail in 2012
It's a scary new world out there for many retailers. And, like evolution itself, it's a world where only the fit survive. Retailers need to not only leverage emerging technologies, they also need to align with all the ways consumers interact with their environment.