Knowledge

How To Hold Marketing Accountable For Revenues

More and more companies are requiring their marketing teams to provide ROI for their initiatives. Does your marketing team do this? We invite you to join us to learn how to work with your marketing team to ensure they have the tools, resources and strategies to align marketing initiatives with business objectives.
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7 Ways To Support Your Business Needs With Social Media

Business owners are continuously challenged in how to grow and manage their business better, faster and smarter. Businesses understand that customer acquisition and retention is critical to their success. Underneath all of this is the understanding that people connect with companies and brands they can relate to and have a relationship with. Lorél Marketing Group has developed 7 ways to support your business needs with social media.
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Building An Online Coupon Program To Generate Incremental Sales

Online coupons continue to be a great way to increase sales in a down economy. Online coupon activity can be designed to help drive site visits, promote specific products and reinforce brand loyalty. And, with the correct social marketing strategy, the viral component can exponentially expand your customer database. Lorél Marketing Group shows you how these 9 keys points can build your online coupon program to generate incremental sales.
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10 Steps To Creating Landing Pages For Higher Conversion Rate

Developing personalized campaign-specific landing pages is the key to success in any marketing campaign. If you are driving your brand with a paid search campaign or utilizing email programs, or running affiliate-based acquisition programs, you are probably using a landing page for each. Lorél Marketing Group suggest these 10 best practices that you can implement right now to help drive higher conversion and increase your ROI.
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5 Best Practices For Increasing Email Program Response Rate and Driving Deeper Customer Engagement

Today, most organizations recognize email marketing as one of the most cost-effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. Lorél Marketing Group provides you with 5 best practices to help you to communicate in a customer-centric way and increase your email response!
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5 More Best Practices For Increasing Response Rates For Your Email Program

With all of the advertising and message distractions today, it is more difficult to break through this clutter, especially with email. A brand needs to pay attention to the needs, behavior and profile requests of the customer. Lorél Marketing Group has some best practice ideas for you to help you create an email program that pays attention to your target audience and delivers a better and deeper response for you.
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Best Practice: Utilize Website Analytics and Track Affiliates

Many organizations use an affiliate marketing model to sell their products. Affiliate marketing is an excellent way for a brand to cost-effectively increase their market coverage. However it can become complicated to track a program’s effectiveness, especially with the many affiliates sites and affiliate arrangements. Lorél Marketing Group has provided you with some best practices for tracking your affiliate-generated traffic.
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Creating A Topical and Relevant Website Content Strategy Will Drive Higher Click-Through Rates

Many brands try to cover their website’s poor performance by adding other features and brand-centric content to the site instead of addressing the key issue. Brands need to fix the problem and not mask it. Lorél Marketing Group has identified core components for your website planning.
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How To Engage Your Customer With Mobile Marketing

People use the mobile phone to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. While consumers of all ages own mobile devices, mobile marketing still requires understanding the target market and what it does with these devices. Lorél Marketing Group suggests these ideas to get started in the right direction with your mobile marketing strategy.
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How To Leverage Social Media and Social Websites To Grow Your Business

Many organizations, big and small, are getting involved with social media for the first time. Some are rolling out Facebook pages to generate more sales, while others are setting up a Twitter account because it is the thing to do, especially since their competitors are doing it. Lorél recommends how you can grow your business by leveraging social media and social websites.
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2010 - The Year of the Video

Want customers to engage more with your brand? Get them to push "Play."
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DTC: Device to Consumer

Despite aggressive DTC spending by pharma companies device companies are slower to follow - except in the orthopedic sector.
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The Changing Mindset of the Luxury Consumer

Affluence may be returning, but luxury-spending patterns are not. Luxury retailers who succeed will need to identify not only what their customers want to buy, but also why their customers buy.
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What's the skinny on food labels and obesity?

Why hasn't food labeling that's been done to date help reduce our waistlines?
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Five Faux Pas of Women’s Healthcare Marketing

With women as the gatekeeper to healthcare "purchases," forming an authentic connection is critical. Here are five common pitfalls to avoid when marketing women's healthcare offerings.
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Men in Black. And Taupe. And Cerulean.

Whether it’s clothing, home goods or groceries, more men are doing the shopping. The phenomenon of men as the prime purchaser has been growing significantly. 75% of men shopped for themselves last year, as opposed to only 52% in 1995.
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Put Your Money Where Your Heart Is.

Doing the "Right Thing" is right for your bottom line A recent survey from Self Magazine found that 81% of women polled said that while they might struggle being able to donate to many causes, this motivates them to look for brands that do. It’s a way of spreading the wealth, of helping them help others – and makes them feel better about themselves. 73% confessed they would pay a little more for a product they deemed to be socially responsible.
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White Lab Coats Equal White Noise

There may be nearly 6,000 hospitals in the U.S., yet they all seem to gravitate towards the same generic imagery and self-centered bragging rights. With accelerating competition and decreased budgets, successful hospital marketing has to evolve beyond white coats and tech speak.
Discover how some systems are forging an inspirational connection.
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Medical Industry Is Utilizing Social Media To Proactively Communicate With Patients To Help Them Maintain Compliance and Adhere To Medication

Develop and deliver proactive messages to help patients adhere to medication compliance. Plus, leverage online analytics to monitor behavior and optimize your messaging.
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Utilizing The Latest Automation Technology In The Catalog Industry

The breakneck pace involved in the creation of a catalog has been running at maximum velocity since the advent of the Mac and Desktop Publishing. Gone are the days when producing a catalog required months of planning and production. Digital photography, advanced desktop publishing programs, preflighting scripts, high speed RIPs, and CTP printing have reduced the amount of time necessary to produce catalogs from months to mere weeks.
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White Noise: Marketing Healthcare Way Beyond A White World

The U.S. healthcare system may be one of the biggest challenges for newcomers to adapt to. After all, even native-born Americans struggle to understand the benefits of their medical plans. Fact is, a little effort focusing on different perspectives goes a long way in winning acceptance and building trust.
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How To Hold Marketing Accountable For Revenues

More and more companies are requiring their marketing teams to provide ROI for their initiatives. Does your marketing team do this? We invite you to join us to learn how to work with your marketing team to ensure they have the tools, resources and strategies to align marketing initiatives with business objectives.

When

Thursday, August 5, 2010: 2:00 PM EDT