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10 Steps To Creating Landing Pages For Higher Conversion Rate

Developing personalized campaign-specific landing pages is the key to success in any marketing campaign. If you are driving your brand with a paid search campaign or utilizing email programs, or running affiliate-based acquisition programs, you are probably using a landing page for each. Lorél Marketing Group suggest these 10 best practices that you can implement right now to help drive higher conversion and increase your ROI.

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Key Points

  • Align the landing page with the main goal of the email or direct mail message.
  • Develop a streamlined path to the offer
  • Validate the message and elements of your landing page with the direct mail or email message
  • Keep the message and call to action short and sweet
  • Design the landing page for “scan-ability”
  • Maximize the use of copy, graphics and white space and lead the visitor logically to the offer
  • Manage to maximize website forms to generate higher landing page conversion
  • If you are collecting personal information, provide a link to your privacy policy
  • Track results to understand user behavior and optimize your program
  • Develop a test plan to test different elements and copy on your landing pages to learn what works best
  • Take our survey:
    Are your Landing Pages Helping or Harming Your Conversion Rates?