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How To Engage Your Customer With Mobile Marketing

People use the mobile phone to run their lives — making calls, exchanging text messages, sending photos, getting directions, surfing the Internet and checking email. While consumers of all ages own mobile devices, mobile marketing still requires understanding the target market and what it does with these devices. Lorél Marketing Group suggests these ideas to get started in the right direction with your mobile marketing strategy.

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Key Points

  • You should launch a mobile program as part of an integrated marketing campaign
  • You need to understand the true cost of starting a mobile marketing campaign
  • Giving the customer the choice of opting in to a mobile program and explaining your privacy policy is key to a program’s success
  • Allow customers to manage the communication of your mobile program
  • Take our survey:
    How are you engaging your customer with mobile marketing?