610.337.2343 | info@lorel.com

Bookmark and Share

Knowledge

  1. Home
  2. :
  3. Knowledge
  4. :
  5. Articles & Research
  6. :
  7. Men in Black. And Taupe. And Cerulean.

Press Releases

05/13/10
Web Link Facebook Contest Sweetens The Deal For Rita's Italian Ice

Take Our Survey

How are you engaging your customer with mobile marketing? marketing survey Take our survey

Men in Black. And Taupe. And Cerulean.

Whether it’s clothing, home goods or groceries, more men are doing the shopping. The phenomenon of men as the prime purchaser has been growing significantly. 75% of men shopped for themselves last year, as opposed to only 52% in 1995.

Registration

View Our Whitepaper Now

Key Points

  • More brands are putting greater emphasis on their men's section.
  • Shopping for men is becoming more welcoming and rewarding.
  • Retailers are finding way outside the box to target men.
  • Fashion first impressions do count.