Knowledge

Key Points

Video allows marketers to deliver a relevant message to a specific targeted group, thus establishing a connection between that group and a brand. And it's growing exponentially.

• In July 2009, 158 millions US internet users watched online videos.
• 85% of US websites now offer in-stream video ads, and 63% of marketers are using online video ad spots.
• Online video ad spending is predicted to reach $2 billion in the US and grow to $3 billion by 2014.