Knowledge

Key Points

• Keep the coupon program targeted
• Target purchaser to reinforce behavior – “Buy 3 for the price of 2”
• Target to retain customers and build loyalty – “Customer Appreciation Day”
• Target new visitors and get them into a pattern – “10% off your first purchase”
• Limit the duration of the offer – get consumers to react
• Learn to manage and control the coupon offers
• There are many ways to distribute coupons
• Viral marketing to promote the coupon program
• Think about maximizing your on-site support of the coupon program